Imman Hammam heads up Scotch & Soda AW16

For a brand as quintessentially Dutch as Scotch & Soda, who else could head up the pack of faces for their AW16 campaign than their own Amsterdam born Imman Hammam? The campaign, shot by Emma Summerton and styled by Ondine Azoulay, is the brand’s first integrated campaign which also features Imman’s boyfriend Naleye Junior. In true Nordic style, woollen jumpers and the like are feature heavily in the campaign. This is not to say the styling is safe, the collection showcases just how eclectic the Scotch & Soda brand is.


In a campaign which could of been shot in the drawing room of a Rotterdam townhouse, the models, which also include Ellen de Weer, Laura Julie, Ryad Slimani and Ryan Keating, are surrounded by tapestry-esque wallpaper, antique furniture and hide carpets in a set which complements the styling superbly. Note the felled chandelier and silver platter of libations casually strewn on the wooden floor, a strike of interior genius. In one room Scotch & Soda has epitomised what Amsterdam is, or at least what Dutch dreams are made of. 

Discover the collection here.

Photographer / Emma Summerton
Stylist / Ondine Azoulay
Models / Imaan Hammam, Naleye Junior, Ellen de Weer, Laura Julie, Ryad Slimani, Ryan Keating 
Make-up and hair stylists / Eva Copper, Suzanne Verberk
Set designer / Gillian O’Brien

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