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range rover x nuova | a time-travelling installation lands in milan

For its first-ever Milan Design Week installation, Range Rover turns to the past — and future. In collaboration with California-based design studio NUOVA, the brand presents Futurespective: Connected Worlds, an immersive, two-part installation staged at the 18th-century Palazzo Belgioioso.

The experience unfolds across two distinct time capsules. The first takes visitors back to 1970, the year the original Range Rover made its debut. Inside, a fully recreated retro dealership space features one of the brand’s earliest pre-production models — ‘YVB 151H’ — restored to its original olive green. Wood-panelled walls, oxblood-red furniture, archival sketches, and even a fish tank set the scene. NUOVA’s sensory staging includes ambient soundscapes, incense-style scents from their fragrance line Aeir, and custom-made objects designed to evoke a very specific moment in time.  

From there, guests step into the second capsule: a mirrored, prismatic space that reflects Range Rover’s current vision. At its centre is the latest fifth-generation Range Rover Autobiography in metallic green, echoing the heritage colour of its predecessor. Vertical mirrored columns stand in for strings of time; ambient audio and a cool custom scent, Wet Stone, complete the atmosphere.

Both spaces are connected by a 25-metre gold monolith in the piazza — sort of a portal between eras. Hosts in 1970s-inspired uniforms guide guests through the experience, offering a tactile contrast between old and new, nostalgia and future-forward thinking.  

“Our exploration of time travel isn’t merely nostalgic or speculative,” said NUOVA founders Enrico Pietra and Rodrigo Caula. “It’s a lens through which we examine how design, innovation, and craftsmanship weave together across eras.”  

The installation runs from April 8–11 and is open to the public at Palazzo Belgioioso, offering a rare look at how Range Rover continues to evolve without losing sight of where it began.

photography. Pietro Cocco
words. Gennaro Costanzo