pomellato | a new chapter in bold campaign

Milanese jewellery house Pomellato is kicking off 2026 by letting its gemstones do the talking. Their latest campaign, titled ‘A New Chapter in Bold,’ goes full film noir, letting their signature stones emerge from the shadows in a way that feels genuinely cinematic.

Carl Diner’s creative vision leans heavily into chiaroscuro (the classic art-school term for the dramatic interplay of light and shadow) to sculpt the silhouette of a woman who commands the room without saying a word. After all, that’s what the brand values the most. 

Against this minimalist backdrop, the house’s icons truly take the spotlight. By draining the frames of almost all their colour, Pomellato ensures that the only thing igniting on screen is the jewellery. Across rings, necklaces, earrings and bracelets, the campaign uses this stark contrast to turn every gemstone into a vivid, saturated punch of light.

The ‘Nudo’ collection, famous for its ‘naked’ gemstones that ditch traditional prongs, appears like a kaleidoscope of joy against the shadows. We also see the structured Pentagoni links and the fluid gold of the Catene and Iconica lines, which wrap around the wrist with a sensual, Milanese energy. For those who prefer a more sentimental touch, ‘Pomellato Together’ explores the geometry of connection through interlocking rose gold and diamonds.

 

Pomellato has always been about the prêt-à-porter spirit, crafting jewellery that is sophisticated enough for an evening out but bold enough to be worn on your own terms. Founded in Milan in 1967, the brand was born during a time of immense social change and it has carried that rebellious, empowering spirit into the modern day. Today, as part of the Kering group, the Maison is a leader in ethical luxury, boasting 100% responsible gold purchasing and a dedicated school in Milan to train the next generation of goldsmiths.

Each piece is still handcrafted at Casa Pomellato by a team of over 150 artisans, ensuring that while the campaign looks toward a digital future, the soul of the jewellery remains firmly human. 

Find out more about the latest collections here.

photography. courtesy of Carl Diner
words. Gennaro Costanzo