For GRAU, light has never just been functional — it’s emotional, architectural, and often deeply personal. At Milan Design Week, the German brand’s latest collection brings this vision into sharp focus. Across three distinctive settings, GRAU unveils new iterations of its most recognisable lights alongside entirely new designs — each one building on the brand’s growing archive while pushing further into atmosphere, feeling, and form.
“We always talk about light as a language,” says Timon Grau, who, alongside his brother Melchior Grau, serves as Creative Director at GRAU. “With this collection, we wanted to go deeper into that idea — how light can change a space, a mood, even your sense of time.”
The presentation itself played with rhythm and stillness, inviting visitors into a series of rooms that slowly shifted in tone. Lights dimmed, glowed, and shifted hue across subtle gradients. “It’s very ambient,” Melchior Grau adds. “You see the light changing, but it’s never shouting — it moves in the background, shaping everything around it.”
Among the highlights is the updated Parrot Floor, now available in a polished finish and wired version. Its 360° rotating head has been re-engineered for smoother movement and features a new integrated reading lens. “It looks familiar, but nothing is the same,” says Timon. “That was the challenge — to keep what people love, but refine every detail.”
Parrot Table, newly introduced, brings the same flexibility to desks, sideboards and nightstands. A dynamic mood-setter, it can bounce light off a wall or deliver clean brightness for focused work. “All the lamps in this collection come with the same control logic,” Melchior explains. “So wherever you are, you know exactly how to use them. Just plug and play.”
Also new: Fire Table and Fire Floor — cord-powered lamps made from anodised aluminium and hand-blown glass. “They’re about stillness,” says Timon. “The kind of light that’s there not to be looked at, but to make you feel better in the space.” With a range from 2700K down to 1100K and GRAU’s signature Sunset Dimming, the lights mimic the warmth of a late evening fire.
Other updates include Falling in Love, now with new dimming technology and a soft Light Blue finish, and Salt, now offered in a polished version that reflects light in a whole new way. And then there’s Campfire — a glowing, 160cm sculptural statement that started as an art piece and now finds its place in foyers, showrooms and lofts.
“We’re not trying to reinvent the wheel every time,” says Melchior. “But we do like to go deeper — to build on what’s already working, and make it more refined, more emotional.” That balance runs through every product in the collection. “It’s easy to over-design,” Timon added. “What’s harder is to create atmosphere, and still keep it intuitive. Something you want to live with.”
Throughout the installation, visitors were invited to sit, linger, and experience how different light settings changed their own perception. “We wanted it to feel like a space you’d actually live in,” says Melchior. “Not a showroom, not a tech display — but a home, with light that listens to you.”
The collection is united not just by its shared materials (all aluminium) and light spectrum (blue-free, sleep-supporting), but also by a sense of calm purpose that Timon explains as GRAU’s mission. “What we try to do is be clear in the message, but still open — playful and poetic. That’s where we want our light to live.”
Discover all GRAU’s latest products here.
photography. GRAU
words. Gennaro Costanzo
