In this editorial, the art of sartorial balance unfolds in a harmonious dance between comfort and elegance, where neutral tones and an effortlessly relaxed demeanour reign supreme. Each carefully selected garment, from the luxuriously soft knitted sweater to the gracefully flowing wide-leg trousers, speaks to the refined purity of minimalist fashion. The serene palette of whites, creams, and beiges whispers of tranquillity and understated sophistication, allowing the natural grace of the pieces to shine without the distraction of bold hues.
The subject’s unforced, casual poses, paired with thoughtfully minimalist accessories, evoke a sense of authentic and intentional elegance. This editorial is a gentle reminder that true sophistication emerges when one finds comfort in one’s own skin and attire, embracing the quiet beauty of simplicity and quality without the need for excess.
tank top. Daniele Alessandrini
jeans. DARKPARK
underwear. Calvin Klein
boots. Dr. Martens
rings. ARTISAN
opposite
shirt. CELINE
shorts. Federico Cina
trousers. Andrea Pompilio
boots. Dr. Martens
tank top. Daniele Alessandrini
jeans. DARKPARK
underwear. Calvin Klein
boots. Dr. Martens
rings. ARTISAN
opposite
shirt. CELINE
shorts. Federico Cina
trousers. Andrea Pompilio
boots. Dr. Martens
Credits
shirt. CELINE
opposite
shirt. CELINE
shorts. Federico Cina
trousers. Andrea Pompilio
boots. Dr. Martens
shirt. CELINE
opposite
shirt. CELINE
shorts. Federico Cina
trousers. Andrea Pompilio
boots. Dr. Martens
Credits
jacket. Daily Paper
shirt. CELINE
trousers. LMD
shoes. Isabel Marant
opposite
pullover. Federico Cina
cargo trousers. DARKPARK
jacket. Daily Paper
shirt. CELINE
trousers. LMD
shoes. Isabel Marant
opposite
pullover. Federico Cina
cargo trousers. DARKPARK
Credits
coat + shoes. Isabel Marant
trousers. Fendi
opposite
tank top. Daniele Alessandrini
jeans. DARKPARK
underwear. Calvin Klein
boots. Dr. Martens
rings. ARTISAN
coat + shoes. Isabel Marant
trousers. Fendi
opposite
tank top. Daniele Alessandrini
jeans. DARKPARK
underwear. Calvin Klein
boots. Dr. Martens
rings. ARTISAN
Credits
pullover. Federico Cina
opposite
coat. Isabel Marant
pullover. Federico Cina
opposite
coat. Isabel Marant
Tucked away in the heart of Mayfair, the new Helen Anthony flagship store stands as a striking symbol of the brand’s unwavering dedication to luxury, elegance, and contemporary refinement. Spanning three thoughtfully designed floors, the boutique captures the spirit of the Helen Anthony identity — offering a sophisticated, immersive space that invites clients into a world of timeless fashion and artisanal craftsmanship.
Each floor unveils a unique ambiance: the sleek, minimalist main showroom sets a modern tone, while smaller, curated rooms offer a more intimate setting where the meticulous details of each collection can be fully appreciated. With its refined aesthetic and elegant simplicity, the store provides the ideal canvas for Helen Anthony’s expertly tailored creations to shine, allowing clients to experience the brand in its truest form.
More than just a retail destination, the boutique offers bespoke services within a carefully curated environment, appealing to those who seek exclusivity, personal attention, and an elevated fashion experience. Renowned for its precision tailoring and graceful silhouettes, Helen Anthony masterfully fuses bold design with timeless sensibility. Each collection, crafted from the finest fabrics, reflects a harmonious balance of modernity and tradition — designed for individuals who appreciate enduring style and confident elegance.
To celebrate the latest collection, an intimate photoshoot was staged in and around the flagship store’s prestigious Mayfair setting. This location was chosen not only for its visual appeal but also as a tribute to the brand’s roots and its deep connection to the neighborhood — reinforcing Helen Anthony’s ties to heritage, sophistication, and elevated design. By seamlessly blending fashion with place, it highlighted how each garment reflects Helen Anthony’s core values — transforming clothing into a narrative of identity, purpose, and refined taste.
full look. Helen Anthony
opposite
full look. Helen Anthony
full look. Helen Anthony
opposite
full look. Helen Anthony
Credits
full look. Helen Anthony
opposite
full look. Helen Anthony
full look. Helen Anthony
opposite
full look. Helen Anthony
Credits
full look. Helen Anthony
opposite
full look. Helen Anthony
full look. Helen Anthony
opposite
full look. Helen Anthony
Credits
full look. Helen Anthony
full look. Helen Anthony
Credits
full look. Helen Anthony
opposite
full look. Helen Anthony
full look. Helen Anthony
opposite
full look. Helen Anthony
Credits
full look. Helen Anthony
opposite
full look. Helen Anthony
full look. Helen Anthony
opposite
full look. Helen Anthony
Credits
full look. Helen Anthony
full look. Helen Anthony
Credits
full look. Helen Anthony
opposite
full look. Helen Anthony
full look. Helen Anthony
opposite
full look. Helen Anthony
Credits
full look. Helen Anthony
opposite
full look. Helen Anthony
full look. Helen Anthony
opposite
full look. Helen Anthony
Credits
full look. Helen Anthony
full look. Helen Anthony
Credits
full look. Helen Anthony
opposite
full look. Helen Anthony
full look. Helen Anthony
opposite
full look. Helen Anthony
skincare. (base) Bobbi Brown Vitamin Enriched Face Base +
D’alba Piedmont, Aromatic Spray Serum, (powder) Charlotte
Tilbury Airbrush Flawless Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) Hindash Thorn, (mascara) Benefit Bad Gal Bang,
(eyebrows) Benefit Brow Pomade + (lips) Charlotte Tilbury Lip &
Cheek Glow Pillow Talk
Tatiana wears
coat. Magda Butrym
shoes. Versace
stockings. Agent Provocateur
skincare. (base) Bobbi Brown Vitamin Enriched Face Base +
D’alba Piedmont, Aromatic Spray Serum, (powder) Charlotte
Tilbury Airbrush Flawless Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) Hindash Thorn, (mascara) Benefit Bad Gal Bang,
(eyebrows) Benefit Brow Pomade + (lips) Charlotte Tilbury Lip &
Cheek Glow Pillow Talk
Tatiana wears
coat. Magda Butrym
shoes. Versace
stockings. Agent Provocateur
Credits
Model Tatiana Djau bends in the light in this Schön! editorial photographed by Daniel Asater with fashion by Beagy Zielinski who dresses Djau in looks by Magda Butrym, Agent Provocateur, L’Armoire Du Styliste and others. Hair and make up by artist Ivan Kuz.
Tatiana wears
belts. Tommy Hilfiger + AGL
opposite
skincare. (base) Bobbi Brown
Vitamin Enriched Face Base
+ D’alba Piedmont, Aromatic
Spray Serum, (powder)
Charlotte Tilbury Airbrush
Flawless Filter, (complexion)
Huda Beauty Easy Blur + (blush)
Charlotte Tilbury Lip & Cheek
Glow Pillow Talk
make up. (eyes) Chanel Stylo
Yeux Waterproof Eyeliner +
makeup by Yolondo
Tatiana wears
dress. L’Armoire Du Styliste
Tatiana wears
belts. Tommy Hilfiger + AGL
opposite
skincare. (base) Bobbi Brown
Vitamin Enriched Face Base
+ D’alba Piedmont, Aromatic
Spray Serum, (powder)
Charlotte Tilbury Airbrush
Flawless Filter, (complexion)
Huda Beauty Easy Blur + (blush)
Charlotte Tilbury Lip & Cheek
Glow Pillow Talk
make up. (eyes) Chanel Stylo
Yeux Waterproof Eyeliner +
makeup by Yolondo
Tatiana wears
dress. L’Armoire Du Styliste
Credits
skincare. (base) Bobbi Brown Vitamin Enriched Face Base + D’alba Piedmont,
Aromatic Spray Serum, (powder) Charlotte Tilbury Airbrush Flawless Filter,
(complexion) Huda Beauty Easy Blur + (blush) Charlotte Tilbury Lip & Cheek
Glow Pillow Talk
make up. (eyes) Chanel Stylo Yeux Waterproof Eyeliner + makeup by Yolondo
Tatiana wears
dress + crochet hood. Magda Butrym
opposite
skincare. (base) Bobbi Brown Vitamin Enriched
Face Base + D’alba Piedmont, Aromatic Spray
Serum, (powder) Charlotte Tilbury Airbrush
Flawless Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip & Cheek Glow
Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
jacket. Badibanga
dress. Mainless
shoes. Magda Butrym
earrings. Loro Piana
skincare. (base) Bobbi Brown Vitamin Enriched Face Base + D’alba Piedmont,
Aromatic Spray Serum, (powder) Charlotte Tilbury Airbrush Flawless Filter,
(complexion) Huda Beauty Easy Blur + (blush) Charlotte Tilbury Lip & Cheek
Glow Pillow Talk
make up. (eyes) Chanel Stylo Yeux Waterproof Eyeliner + makeup by Yolondo
Tatiana wears
dress + crochet hood. Magda Butrym
opposite
skincare. (base) Bobbi Brown Vitamin Enriched
Face Base + D’alba Piedmont, Aromatic Spray
Serum, (powder) Charlotte Tilbury Airbrush
Flawless Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip & Cheek Glow
Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
jacket. Badibanga
dress. Mainless
shoes. Magda Butrym
earrings. Loro Piana
Credits
skincare. (base) Bobbi Brown Vitamin
Enriched Face Base + D’alba Piedmont,
Aromatic Spray Serum, (powder) Charlotte
Tilbury Airbrush Flawless Filter, (complexion)
Huda Beauty Easy Blur + (blush) Charlotte
Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
dress. Rasario
shoes. Duha
hat. Loro Piana
opposite
skincare. (base) Bobbi Brown Vitamin Enriched
Face Base + D’alba Piedmont, Aromatic Spray
Serum, (powder) Charlotte Tilbury Airbrush
Flawless Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip & Cheek Glow
Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
jacket. Limé
trousers. Badibanga
skincare. (base) Bobbi Brown Vitamin
Enriched Face Base + D’alba Piedmont,
Aromatic Spray Serum, (powder) Charlotte
Tilbury Airbrush Flawless Filter, (complexion)
Huda Beauty Easy Blur + (blush) Charlotte
Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
dress. Rasario
shoes. Duha
hat. Loro Piana
opposite
skincare. (base) Bobbi Brown Vitamin Enriched
Face Base + D’alba Piedmont, Aromatic Spray
Serum, (powder) Charlotte Tilbury Airbrush
Flawless Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip & Cheek Glow
Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
jacket. Limé
trousers. Badibanga
Credits
skincare. (base) Bobbi Brown Vitamin Enriched Face Base + D’alba
Piedmont, Aromatic Spray Serum, (powder) Charlotte Tilbury Airbrush
Flawless Filter, (complexion) Huda Beauty Easy Blur + (blush) Charlotte
Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) Hindash Thorn, (mascara) Benefit Bad Gal Bang,
(eyebrows) Benefit Brow Pomade + (lips) Charlotte Tilbury Lip & Cheek
Glow Pillow Talk
Tatiana wears
dress. Fendi
necklace. Loro Piana
skincare. (base) Bobbi Brown Vitamin Enriched Face Base + D’alba
Piedmont, Aromatic Spray Serum, (powder) Charlotte Tilbury Airbrush
Flawless Filter, (complexion) Huda Beauty Easy Blur + (blush) Charlotte
Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) Hindash Thorn, (mascara) Benefit Bad Gal Bang,
(eyebrows) Benefit Brow Pomade + (lips) Charlotte Tilbury Lip & Cheek
Glow Pillow Talk
Tatiana wears
dress. Fendi
necklace. Loro Piana
Credits
skincare. (base) Bobbi Brown Vitamin
Enriched Face Base + D’alba Piedmont,
Aromatic Spray Serum, (powder)
Charlotte Tilbury Airbrush Flawless
Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip &
Cheek Glow Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
jacket. Limé
trousers. Badibanga
shoes. Versace
opposite
skincare. (base) Bobbi Brown Vitamin Enriched Face
Base + D’alba Piedmont, Aromatic Spray Serum,
(powder) Charlotte Tilbury Airbrush Flawless Filter,
(complexion) Huda Beauty Easy Blur + (blush)
Charlotte Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
dress. Mainless
skincare. (base) Bobbi Brown Vitamin
Enriched Face Base + D’alba Piedmont,
Aromatic Spray Serum, (powder)
Charlotte Tilbury Airbrush Flawless
Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip &
Cheek Glow Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
jacket. Limé
trousers. Badibanga
shoes. Versace
opposite
skincare. (base) Bobbi Brown Vitamin Enriched Face
Base + D’alba Piedmont, Aromatic Spray Serum,
(powder) Charlotte Tilbury Airbrush Flawless Filter,
(complexion) Huda Beauty Easy Blur + (blush)
Charlotte Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
dress. Mainless