If Marie Antoinette were alive in 2026, she probably wouldn’t be stuck in a corset at Versailles politely asking for cake. She’d be an It-girl with a Depop addiction, a private TikTok account and a penchant for dangerously low-rise denim. At least, that’s the timeline Miss Sixty is proposing for Spring/Summer 2026, having crowned supermodel Bella Hadid as the thoroughly modern queen of a new, grunge-tinted Rococo.
This marks Hadid’s third outing as the face of Miss Sixty, following her debut with the brand back in 2021 and her follow-up campaign last year. If the first two campaigns were about reintroducing the label to a new generation, this 2026 reunion feels far more settled in its skin.
The campaign, shot by Gabriel Moses, is essentially a Rococo wasteland. We find Hadid sporting a towering aristocrats updo, lounging atop a stack of mattresses in a clever reference to ‘The Princess and the Pea.’ The chandeliers are there and the Haussmannian moulding is present, but it’s all crumbling into a beautiful sort of decay.
The collection steps in to finish the job. The design team has stripped away the 18th-century stiffness, replacing it with a very specific brand of chaos. There are ribbons and pink leather facing off against pure grunge. Corsets are distressed, lacing is undone and the waistlines are dropped aggressively low. It feels like what happens when a royal wardrobe gets raided by a punk band.
Miss Sixty has been doing denim with attitude since 1991, so this rebellious streak isn’t exactly new. But they aren’t just relying on Y2K nostalgia to sell jeans. Between the new Milan flagship and recent link-ups with designers like Mowalola and KNWLS, the brand is proving it can speak the current language just as fluently as it did twenty years ago.
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photography. courtesy of Gabriel Moses
words. Gennaro Costanzo
















































































































































































