Not all summer collections start with a breeze from the Breton coast and end with a porcelain lily pressed to the heart — but then again, not all collections are this personal. EGONLAB, the gender-fluid Parisian brand, describes it as “a breeze, a name softly spoken, a familiar silhouette in the light, a return to what matters — a promise of transmission.”
The Spring/Summer 2026 collection, titled IN MEMORIAM, marks a shift towards a more nostalgic approach. The collection subtly connects the past and present, paying tribute to René Glémarec, the grandfather of the brand’s co-founders and an early supporter of their vision.
The tailoring is still sharp, but a gentler touch has crept in. Eased shoulders, hoods that fall into capes, and trousers that breathe create a relaxed yet elegant look. Tradition isn’t boxed up here; it’s unpacked and worn. Breton heritage is evident in the oversized collars (Bigoudène geometry, if you know, you know), laces and embroidery borrowed from family archives, and sleeves that button like naval jackets. It’s as if past life energy is being breathed into these garments in the best way possible.
One jacket fastens with a single knotted jewel, while other historical elements, such as protective talismans, biniou, and a 19th-century breastplate, have been integrated into the final styling. This nod to craft is always present, but it also serves as a reminder that EGONLAB designs with hands and with memory.
Prints borrow from Quimper ceramics, deep blues whirling across soft shirts. There’s a tartan too, faded and wistful, clinging to hems and cuffs. Denim shows up weathered by design, stitched with triple seams, like it’s already lived through something.
The colour palette also draws inspiration from the Breton coast, featuring soft stone greys, weathered whites, and the warm, faded gold of late summer sun. Hints of seafoam, sand, and the blue of dusk add depth and texture. The overall feel is gentle and natural, devoid of any harshness or polish. These colours evoke a sense of place, reminiscent of a walk along the cliffs, softened by the elements of salt and time. Once translated into the collection, they take on a more urban edge — still calm, but sharper around the seams.
Collaborations were seamlessly woven into the story of the collection. Flávio Juán Núñez, a master sculptor and haute couture artisan known for his work with Dior, Jean Paul Gaultier, and Hermès, brought his precision and poetic volume to the show’s closing look — a porcelain-coated shirt layered over 300 hours, worn like sculpture and finished with two white lilies blooming over the heart.
Elsewhere, Bearbrick figurines mirrored runway looks, clipped to belts and bags like pixelated spirits. Havaianas sandals were reimagined with rope and leather ties, somewhere between Ipanema and Quiberon. Longchamp bags, pulled from the house’s permanent collection, added a familiar, functional contrast to the coastal tailoring. Even Belvedere Vodka made an appearance, supporting the project behind the scenes.
Discover the collection here.
photography. EGONLAB
words. Gennaro Costanzo
