Maison Ruinart, the world’s oldest Champagne house, has unveiled the transformation of its iconic address, 4 Rue des Crayères, this October after three years of meticulous renovation. This historic site in Reims has long been a symbol of tradition, blending winemaking expertise with French culture, art, and a conscious approach to living. Now, the reimagined 4 Rue des Crayères offers a modern experience, while preserving its deep-rooted connection to heritage.
With the talents of Japanese architect Sou Fujimoto, interior designer Gwenaël Nicolas, and landscape artist Christophe Gautrand, the address has been reimagined as a modern cultural destination. The pavilion blends modernity with tradition, using local stone, a green roof, and sustainable features, reflecting Maison Ruinart’s commitment to environmental responsibility.
The redesigned site invites visitors to explore a sensory journey where Ruinart’s winemaking tradition meets art and gastronomy. Installations by contemporary artists interact with natural and historical elements, while renowned chefs present inventive food and Champagne pairings. The site embodies the essence of Ruinart, inviting visitors to engage in a dialogue between nature, culture, and craftsmanship.
Maison Ruinart is open every day, all year except for its annual closure in January.
Discover more at ruinart.com
photography. Chloé Le Reste, Pierre Monetta, Gregoire Machavoine, Mathieu Bonnevie, Raul Cabrera
words. Gennaro Costanzo