In this analog photo series by Angelique Canu, models Gianni Vasseux and Jessie Aina move through a visual poem of softness and strength. Each frame unfolds like a cinematic moment, where elevated styling by Alexandra Giovanidis meets raw emotion. The garments command attention with their bold structure, while the models’ quiet vulnerability adds a tender counterbalance. Together, they form a compelling narrative of contrast and cohesion.
Gianni wears
full look. Christoph Rumpf
Gianni wears
full look. Christoph Rumpf
Credits
Jessie wears
dress. Loewe
tights + socks. Falke
Jessie wears
dress. Loewe
tights + socks. Falke
Credits
Gianni wears
full look. Christoph Rumpf
Gianni wears
full look. Christoph Rumpf
Credits
left to right
Gianni wears
trousers + shoes. Dsquared2
Jessie wears
skirt. Ferragamo
shoes. Jude
tights. Falke
left to right
Gianni wears
trousers + shoes. Dsquared2
Jessie wears
skirt. Ferragamo
shoes. Jude
tights. Falke
Credits
full look. Ferragamo
full look. Ferragamo
Credits
Gianni wears
top. Louis Vuitton
bottoms + shoes. Dsquared2
Gianni wears
top. Louis Vuitton
bottoms + shoes. Dsquared2
Credits
back to front
Gianni wears
top. Louis Vuitton
Jessie wears
full look. Ferragamo
back to front
Gianni wears
top. Louis Vuitton
Jessie wears
full look. Ferragamo
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
