emporio armani | the autumn/winter campaign

Emporio Armani’s latest campaign arrives like a whispered dream: shot by British photographer Alasdair McLellan, it unfurls in painterly black-and-white through the grounds of a villa garden, where models drift amid statues and aged stone, caught in a moment that feels both suspended and cinematic.

Models Thea, Olivia, Alexis, Lauridis, Javi, and Liu inhabit the space with fluid camaraderie, creating silent vignettes between each other. Their clothes become silent storytellers of texture and tactility, while the setting feels like a frame from vintage cinema – lush, timeless, and charged with possibility.

There’s a distinct tactile allure in the garments. The campaign showcases a refined play on textures and tailoring. Sleek leather jackets are paired with rib-knit gloves, adding a subtle contrast between structure and softness, while animal-print trench coats bring a bold yet muted statement, cinched neatly at the waist for definition. Relaxed pinstripe trousers peek through beneath layered outerwear, balancing casual ease with sharp sophistication. Oversized wool-blend coats drape fluidly, finished with glossy leather gloves for a polished edge.

According to the campaign’s narrative, what’s key isn’t the clothes themselves, but the mood: borrowed from British or American film traditions, it’s a celebration of relationships and place. And McLellan’s lens captures that beautifully, letting texture, gaze, and gesture do the storytelling.

photography. courtesy of Alasdair McLellan
words. Gennaro Costanzo