Eden is a project born from the collaboration between the digital agency Mirror, based in Florence and the slow fashion brand Cecilia Rinaldi. The idea behind the concept, written by the director Tommaso Ferrara, represents the brand’s ethics with the typical lightness of a fairy tale. The fashion designer Cecilia Rinaldi wanted to set a strong identity behind her work.
The story’s main topic is the relationship between human beings and nature. The protagonist is a scientist who is trying to understand the phenomenon of a huge forest grown in a single night. This contrast between science and fantasy, rationalism and imagination, technique and inspiration is the same power that moves the artist. In Eden, these dimensions merge in a single painting where past and present, dream and reality are mixed. The only thing to do is accept the dystopia and immerse yourself in it without prejudice. The story is set in an era that doesn’t exist. The idea was to create a time suspended between past and future, or rather, to imagine a future that could not do without the past, because this is exactly how fashion itself works.
This Schön! visual has been produced by
direction. Tommaso Ferrara + Thomas Pizzinga
cinematography. Niccolò Francolini + Thomas Pizzinga
fashion. Cecilia Rinaldi
models. Teresa del Sole + Anais Ngole
make up. Rachele Pacini
make up ad. Rachele Matteuzzi
production. Mirror Production
writing. Tommaso Ferrara
original scores. Jacopo Planet
1st ad. Mdlene India Sabin
executive producer. Giacomo Gandossi
editing. Mdlene India Sabin + Tommaso Ferrara
steadicam operation. Luca Bonfigli
focus puller. Marco Materassi
1ac. Simone Magri
gaffer. Lucas Berisso
electrician. Cosimo Sacchini
scenography. Celeste Gonnella
colorist. Jacopo Cosmelli
production ad. Luna De Vittorio + Alessio Sabatini
3d. Simone Passaro + Charbel Abou Haidar
vfx + compositing. Valentino Conte
sound design. Alessio Musi
voice. Jitske Eline
backstage assistants. Alessandro Brienza, Tommaso Michelini, Adriana Tadic, Sofia Sabaini, Sonia Lupi, Paola Lomonac, Alice Sicurani + Lucrezia Giuria
special thanks + support. Lottozero + Fashion Revolution
individual thanks. Comune di Cecina, Alessandra Francolini, Luciano Serretti, Full Movie Firenze, Chris Kounselman + Mimmo Di Pietro
