jacket + shirt. Tom Ford
trousers. BOSS
opposite
shirt. Sandro
top. Calvin Klein
trousers. Missoni
scarf. Stylist’s own
ring. Model’s own
jacket + shirt. Tom Ford
trousers. BOSS
opposite
shirt. Sandro
top. Calvin Klein
trousers. Missoni
scarf. Stylist’s own
ring. Model’s own
Credits
We’re catching up with the local dandies for this Schön! online editorial produced and cast by Elizabeth Remigio and shot by photographer Tiago Chediak. Model Bart Jan wears pieces from Tom Ford, Missoni, Sandro and more styled by Karen Schijman. Grooming for the piece is by Nathan Rosenkranz.
sweater + trousers. Missoni
boots. Gucci
scarf + bracelet. Stylist’s own
opposite
top. BOSS
trousers. Tom Ford
rings. Stylist’s own
sweater + trousers. Missoni
boots. Gucci
scarf + bracelet. Stylist’s own
opposite
top. BOSS
trousers. Tom Ford
rings. Stylist’s own
Credits
jacket + suit. Sandro
top. Calvin Klein
opposite
cardigan. Missoni
trousers. Sies Marjan
jacket + suit. Sandro
top. Calvin Klein
opposite
cardigan. Missoni
trousers. Sies Marjan
Credits
shirt, jacket + boots. Tom Ford
trousers. BOSS
ring + scarf. Stylist’s own
opposite
jacket, jacket + trousers. BOSS
boots. Gucci
ring + scarf. Stylist’s own
shirt, jacket + boots. Tom Ford
trousers. BOSS
ring + scarf. Stylist’s own
opposite
jacket, jacket + trousers. BOSS
boots. Gucci
ring + scarf. Stylist’s own
Credits
sweater. Sies Marjan
suit + boots. Gucci
opposite
jacket + suit. Sandro
top. Calvin Klein
boots. Tom Ford
sweater. Sies Marjan
suit + boots. Gucci
opposite
jacket + suit. Sandro
top. Calvin Klein
boots. Tom Ford
Credits
jacket, jacket + trousers. BOSS
ring + scarf. stylist’s own
opposite
cardigan. Missoni
trousers. Sies Marjan
boots. Gucci
jacket, jacket + trousers. BOSS
ring + scarf. stylist’s own
opposite
cardigan. Missoni
trousers. Sies Marjan
boots. Gucci
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
