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full look. CHANEL

full look. CHANEL

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Credits

“The world is little, people are little, human life is little. There is only one big thing – desire.” Willa Cather

When looking for inspiration for 48th issue, there was an aspect of creativity which we realised we rarely look at: the initial spark. What moves us, what inspires us and what pushes us to act? At the heart of it all is desire. It’s the inspiration that compels us to create; that sensation of longing for something, the idea which is at the inception of it all. That, dear readers, was the starting point to our issue – the dynamic energy behind all our greatest actions in life.

Desire can be interpreted in multiple ways, as we learnt when we asked our collaborators to embody and represent what the act of desiring was for them. It’s a philosophical question that opens us up to the multiplicity of experiences of human life. From mind and creativity to body and beauty, from concrete IRL love to spiritual longing: desire moves us in many ways.

We start with cover star Emma Myers, captured by Cameron Postforoosh in CHANEL. An example that dreams really can come true, Myers tells us how her childhood obsessions were realised, from working with hero Jack Black and starring in ‘A Minecraft Movie’ to being immortalised as a LEGO mini figure. Meanwhile, model and content creator Calum Harper is soon set to achieve his childhood ambition of becoming an actor, and Stephanie Suganami shares her excitement about her first feature film ‘Opus’.

Accomplished actor Jason Isaacs recounts how he coveted a role in ‘The White Lotus’ and why “having an interesting time at work”, such as in his latest film ‘The Salt Path’, is more important to him than career goals. The desire to weave stories seems to be a common theme; Alicia Von Rittberg entrances in Fendi, as she contemplates her character’s true motivations in ‘Dinner for Five – Killer for One’. Wunmi Mosaku stuns in Pandora, while telling us why discovering new characters, worlds and genres motivates her, including horror film ‘Sinners’. Meanwhile, Zoë Bleu Sidel talks us through making Luc Besson’s ‘Dracula: A Love Tale’ and why it’s less about horror than about a love and longing that transcends lifetimes.

But weaving stories spills into many disciplines. Actor, artist and musician Booboo Stewart explains how art addresses his yearning for greater self-understanding. Kelly McCormack longs for a way back to the truth, which she finds through music. She also tells us what drew her to her new film ‘Sorry, Baby’. Michael Cimino wants to up his game and resonate with audiences through his upcoming music and screen projects “Until Dawn” and “Motorheads”.

Dressed in Louis Vuitton, recording artist, DJ and producer Badchieff tells us how he explores themes of desire and loss. Summer Walker reveals why she’s ready to start a fresh chapter and explore new themes and genres in her music. Both talk us through their new albums.

The multi-faceted Jameela Jamil aims to put “uplifting and positive content out into the world” with movies such as Pixar’s ‘Elio’, while staying true to herself and embracing her imperfections. On the set of a Miu Miu special, author, entrepreneur and sustainability advocate Kiara Nirghin shares why she strives for a future where technology and AI are used for the greater good.

Fashion and desire have long gone hand in hand. In Paris, we shoot the H&M Studio Resort Capsule Collection against the iconic skyline and explore the dynamic energy of movement with the Fall 2025 Collection’s Lifestyle Capsule from Dior Men. In Milan, meanwhile, we enter an ‘Alice in Wonderland’ style universe, with the DEDAR Milano x Westwing collection.

Falling in love with life, exploring new dreams, letting yourself be inspired, opening yourself up to new possibilities; these are just some of the sensations we’d like to conjure within these pages. We hope you’re as inspired as we were making this issue.

Get your print copy of Schön! 48 at Amazon Globally, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland, Amazon Belgium, Amazon Sweden and the UK Schön! store.

Download your favourite cover now at the Schön! store.

This Schön! 48 cover story is produced by

photography. Cameron Postforoosh
fashion. Zoe Gofman
talent. Emma Myers wearing CHANEL
casting. Alabama Blonde @ Strike the Blonde Casting
hair. Jacob Rozenberg @ A-Frame Agency using Oribe
make up. Stoj @ The Wall Group using NARS
photography assistant. Bogdan Kwiatkowski + Evy Sophia
production. Clara La Rosa
location. The Atrium NYC
words. Estefania Hageman

shirt + skirt. COS
opposite
dress. Sudi Etuz

shirt + skirt. COS
opposite
dress. Sudi Etuz

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Credits

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

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Credits

dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

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Credits

full look. Burberry
opposite
dress. Sudi Etuz

full look. Burberry
opposite
dress. Sudi Etuz

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Credits

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

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Credits

full look. Burberry
opposite
full look. Burberry

full look. Burberry
opposite
full look. Burberry

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Credits

dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

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Credits

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.

Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.

The collection will be available online at hm.com and in selected stores from April 24, 2025.