Usually, a Bespoke Rolls-Royce commission involves colour-matching a specific flower from a private estate or sourcing wood from a centuries-old forest. But for Goodwood’s latest client – a tech entrepreneur with a serious case of 1980s nostalgia – the brief was a little different: make it play.
The new Black Badge Ghost Gamer is the first-ever Rolls-Royce inspired by the ‘Golden Age’ of arcade gaming. It is a gloriously retro-futurist love letter to the 8-bit era, transforming the world’s most luxurious motor car into an immersive, deep-pocketed tribute to the digital worlds of ‘Space Invaders’ and ‘Pac-Man.’
While the marque has previously flirted with hidden codes in the cryptic Wraith Kryptos collection and its vehicles have long been digital status symbols in franchises like ‘Forza Motorsport,’ this marks the first time Goodwood has physically engineered the 8-bit universe into a bespoke commission.
The exterior sets the mood immediately. Finished in a dual-tone Salamanca Blue and Diamond Black, the car mimics the neon-lit aesthetic of a dark arcade hall. But look closer at the hand-painted Coachline and you’ll find the commission’s mascot: the “Cheeky Alien,” a green, 8-bit character composed of 89 individual pixels.
However, the real cheat codes are found inside. The interior has been designed as a hands-on game of exploration, filled with hidden Easter eggs. The tread-plates greet the driver with ‘INSERT COIN’, ‘PRESS START’ and ‘LEVEL UP’ in pixelated fonts. The seats are embroidered with Player 1 through Player 4, stitched in electric hues that mimic the flicker of a vintage CRT monitor against the Black and Casden Tan leather.
“This brief was particularly exciting,” says Joshua McCandless, the Bespoke Designer behind the project. “Over the course of a month, we immersed ourselves in the 8-bit aesthetic that defined late 70s and early 80s gaming. We wanted the client to feel that the motor car itself was an immersive experience – and that every time they stepped inside, it would recreate the same thrill they felt when they pressed ‘start’ on an arcade machine for the very first time.”
The roof, however, is on another level. The famous Starlight Headliner has been reprogrammed into a ‘Pixel Blaster’ formation. Instead of a silent night sky, the fibre-optic lights form 80-bitmapped battlecruisers and its signature shooting star feature is now re-coded to simulate laser fire pulsing across the ceiling.
Even the craftsmanship gets a digital remix. The Waterfall between the rear seats features a hand-painted lunar landscape with stainless steel “flying saucers,” while hidden aliens are tucked away on the air vents and picnic tables, waiting to be discovered.
Delivered to a client who clearly believes that who dies with the highest score wins, the Black Badge Ghost Gamer proves that even the most serious luxury brand on Earth knows how to have fun.
Discover more here.
photography. courtesy of Rolls-Royce
words. Gennaro Costanzo