top + trousers. Hellessy
shoes. James Chan
earrings + choker. Joanna Laura Constantine
top + trousers. Hellessy
shoes. James Chan
earrings + choker. Joanna Laura Constantine
Credits
Brighten up your winter days with this vibrant Schön! online editorial. Photographer Osvaldo Ponton captures the stunning Tina in as she radiates in the boldest looks by Issey Miyake and Dion Lee, styled by Jess Mederos. On the beauty front, Anike Rabiu creates signature Grace Jones hair reminiscent of the splashy eighties that perfectly complement Daniel Duran‘s make up choices.
dress. PLEATS PLEASE ISSEY MIYAKE
skirt worn as shawl. DROMe
socks. We Love Colors
boots. Dion Lee
earrings. Ana Katarina
bracelets. Machete
opposite
dress. Vivienne Tam
earrings. Joanna Laura Constantine
hat. Lola Hats
rings. Nina Berenato Jewelry + Jch
dress. PLEATS PLEASE ISSEY MIYAKE
skirt worn as shawl. DROMe
socks. We Love Colors
boots. Dion Lee
earrings. Ana Katarina
bracelets. Machete
opposite
dress. Vivienne Tam
earrings. Joanna Laura Constantine
hat. Lola Hats
rings. Nina Berenato Jewelry + Jch
Credits
coat, suit + jacket. Tibi
earrings. Machete
opposite
coat. Victoria Hayes
trousers. Aida Kaas
socks. We Love Colors
shoes. Oscar Tiye
coat, suit + jacket. Tibi
earrings. Machete
opposite
coat. Victoria Hayes
trousers. Aida Kaas
socks. We Love Colors
shoes. Oscar Tiye
Credits
dress + waistcoat. Dion Lee
hat. Lola Hats
shoes. Sophia Webster
opposite
coat. Calvin Luo
earrings. The Shiny Squirrel
dress + waistcoat. Dion Lee
hat. Lola Hats
shoes. Sophia Webster
opposite
coat. Calvin Luo
earrings. The Shiny Squirrel
Credits
top + skirt. PLEATS PLEASE ISSEY MIYAKE
boots. Dion Lee
earrings. Joanna Laura Constantine
necklace. WXYZ Jewelry
top + skirt. PLEATS PLEASE ISSEY MIYAKE
boots. Dion Lee
earrings. Joanna Laura Constantine
necklace. WXYZ Jewelry
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
