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la terreta

top. Mango
petticoat. Dalila
shoes. Alma en Pena @ Vía Comunicación
net + tights. El Món del Faller
jewellery. Vintage
A production of the Master of Arts in Photography
LABA Valencia · School of Art, Design & New Media
Concept: Tonet Núñez, Daniel Castañedo and Alejandra Baidon
Photography: Alejandra Baidon
Lighting and videography: Daniel Castañedo
Art: Tonet Núñez

Through a creative partnership between the Master of Arts in Photography program at LABA Valencia and Schön! Magazine, La Terreta was born. LABA Valencia, a distinguished member of the renowned Italian LABA network, is a forward-thinking institution specializing in contemporary visual arts education. Its Master of Arts in Photography program blends tradition with modernity, encouraging innovative techniques and compelling visual storytelling. 

At the heart of this project is a celebration of Valencia’s unique identity, where history and heritage meet contemporary photography. The concept draws inspiration from la terreta—a term that embodies the Valencian connection to its land, traditions, climate, and emotions. This deep-rooted essence is reflected in the region’s rich cultural tapestry, from its vibrant gastronomy to iconic festivities like the Fallas, bonfires, and the Magdalena celebrations. Through a carefully curated selection of heritage-infused locations, symbolic elements such as oranges, and distinctive styling, this editorial encapsulates the spirit of Valencia. By merging analog and digital photography, the editorial creates a timeless visual dialogue that bridges the past and present.

shoes. Zapaterías Juan Ramón
opposite
two-piece set. Georgiela Studio
shoes. Alma en Pena @ Comunicación
fallera jewellery set. Dalila
A production of the Master of Arts in Photography
LABA Valencia · School of Art, Design & New Media
Concept: Tonet Núñez, Daniel Castañedo and Alejandra Baidon
Photography: Alejandra Baidon
Lighting and videography: Daniel Castañedo
Art: Tonet Núñez

top. Mango
petticoat. Dalila
jewellery. Vintage
net. El Món del Faller
opposite
trousers. Álvaro Calafat @ EBRA Studio
fallera shoes. Paco Ochoa
A production of the Master of Arts in Photography
LABA Valencia · School of Art, Design & New Media
Concept: Tonet Núñez, Daniel Castañedo and Alejandra Baidon
Photography: Alejandra Baidon
Lighting and videography: Daniel Castañedo
Art: Tonet Núñez

shirt. Álvaro Calafat @ EBRA Studio
skirt. Versace
fallera jewellery set. Dalila
opposite
two-piece set. Georgiela Studio
shoes. Alma en Pena @ Comunicación
fallera jewelry set. Dalila
A production of the Master of Arts in Photography
LABA Valencia · School of Art, Design & New Media
Concept: Tonet Núñez, Daniel Castañedo and Alejandra Baidon
Photography: Alejandra Baidon
Lighting and videography: Daniel Castañedo
Art: Tonet Núñez

two-piece set. Moschino
shoes. Zapaterías Juan Ramón
necklace. Vintage
A production of the Master of Arts in Photography
LABA Valencia · School of Art, Design & New Media
Concept: Tonet Núñez, Daniel Castañedo and Alejandra Baidon
Photography: Alejandra Baidon
Lighting and videography: Daniel Castañedo
Art: Tonet Núñez

shirt. Álvaro Calafat @ EBRA Studio
skirt. Versace
shoes. Dolce & Gabanna
fallera jewellery set. Dalila
opposite
top. Mango
petticoat. Dalila
net. El Món del Faller
jewellery. Vintage
A production of the Master of Arts in Photography
LABA Valencia · School of Art, Design & New Media
Concept: Tonet Núñez, Daniel Castañedo and Alejandra Baidon
Photography: Alejandra Baidon
Lighting and videography: Daniel Castañedo
Art: Tonet Núñez

two-piece set. Álvaro Calafat @ EBRA Studio
fallera shoes. Paco Ochoa
A production of the Master of Arts in Photography
LABA Valencia · School of Art, Design & New Media
Concept: Tonet Núñez, Daniel Castañedo and Alejandra Baidon
Photography: Alejandra Baidon
Lighting and videography: Daniel Castañedo
Art: Tonet Núñez

This editorial has been created through a collaboration between the Master of Arts in Photography program at LABA Valencia and Schön! Magazine.

production. A production of the MA of Arts in Photography LABA Valencia · School of Art, Design & New Media
concept. Tonet Núñez, Alejandra Baidon, Daniel Castañedo
photography. Alejandra Baidon
fashion & art. Tonet Núñez
talent. Khira Karim
hair. Carles Ruiz
make up. Flaca
lighting + videography. Daniel Castañedo
photography assistant. Génesis Contreras
art assistant. Celia de la Torre
lighting assistants. Sofía Rondón + Daira Jiménez
special thanks. Les Barraques – Ernest Embarcadero Rosa “La Barquera” y Tonet Robert San Canuto Maria Ballester