While the invite might be digital for most of us, the energy is very real. Tonight, December 2nd, the fashion world’s centre of gravity shifts firmly to Manhattan as Matthieu Blazy unveils his debut Métiers d’art collection for Chanel.
If you thought his Paris debut was a planetary shake-up, buckle up. Blazy is taking the House’s most sacred tradition – the annual celebration of its artisanal workshops – and dropping it into the grit and velocity of New York City.
For the occasion, Chanel dropped a short film that feels like a fever dream directed by Michel Gondry. Starring the House’s newest (and coolest) ambassador, A$AP Rocky, alongside the perennial muse Margaret Qualley, the film is a high-speed romance that treats NYC as an obstacle course.
We watch Rocky wake up, realise Qualley is gone, and proceed to sprint through the boroughs in his silky red pyjamas in what can only be described as ‘Olympic-level lover boy’ mode. Qualley, meanwhile, offers a serene counterpoint, slowly navigating the subway in her signature Chanel tweed jacket and loose trousers, stopping only to enjoy a jazz performance.
The sequence is pure Gondry surrealism: Rocky dives into the river, navigates chaotic streets and finally proposes at the Astor Place subway station. Set to a thumping original score by electronic producer Le Motel, it suggests that if this is the mood board for tonight, we can expect a collection that moves fast.

While the exact location remains a tightly guarded secret, Chanel President Bruno Pavlovsky teased earlier this year that Blazy “will make the creative energy of the city he knows so well resonate with the exceptional savoir-faire of the House.”
The creative director is expected to fuse the delicate, centuries-old craftsmanship of Chanel’s petites mains (embroiderers, feather workers, goldsmiths) with the raw, architectural pragmatism of the American city he once called home.
The show streams live tonight at 8:00 PM EST. Tune in on Chanel.com or the brand’s social channels to watch.
photography. courtesy of Chanel
words. Gennaro Costanzo





































































































































































































































