caught on a breeze

top. Amy Mitchell
trousers. Jacquemus
shoes. Steve Madden
earrings. ANNA SUI
opposite
jacket + top. Blanca
shorts. Amy Mitchell

Credits

This Schön! online editorial shot by Anne Thu Pham captures a breezy summer. Models Annabella Donnola and Sinta are styled by Anna Hubble with make up by Yasmin Goonweyn.

left to right
bikini. DEAD PRETTY
top. Glassons
skirt. SSCHAFER
rings. La Manso
dress. Wynn Hamlyn
earrings. Danielle Karlikoff
opposite
left to right
bikini. DEAD PRETTY
top. Glassons
skirt. SSCHAFER
rings. La Manso
dress. Wynn Hamlyn
shoes. Crocs X Atmos
earrings. Danielle Karlikoff

Credits

dress. Wynn Hamlyn
earrings. Danielle Karlikoff
opposite
top. Amy Mitchell
earrings. ANNA SUI

Credits

top. Niza Khan
shorts. DEAD PRETTY
shoes. Crocs
bag. RESPIRO
opposite
left to right
top. Niza Khan
shorts. DEAD PRETTY
shoes. Crocs
bag. RESPIRO
top. DEAD PRETTY
skirt. Niza Khan

Credits

left to right
top. Suu-Mei Chew
shorts. Anna Hubble
shoes. Sol Sana
dress. Wynn Hamlyn
earrings. VALET

Credits

left to right
top. ANNA SUI
skirt. Miu Miu
shoes. Steve Madden
full look. Anna Hubble
opposite
left to right
top. Suu-Mei Chew
shorts. Anna Hubble
dress. Wynn Hamlyn
earrings. VALET

Credits

top. DEAD PRETTY
skirt. Niza Khan
shoes. Stylist’s Own
opposite
top. Blanca

Credits

left to right
skirt. Miu Miu
shoes. Steve Madden
full look. Anna Hubble

Credits

This Schön! online editorial has been produced by

photography + creative direction. Anne Thu Pham
fashion + set. Anna Hubble
models. Annabella Donnola @ Priscillas Models + Sinta @ People Agency
make up. Yasmin Goonweyn

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shedding skin

shirt + skirt. COS
opposite
dress. Sudi Etuz

Credits

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

Credits

full look. Burberry
opposite
dress. Sudi Etuz

Credits

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

Credits

full look. Burberry
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

Credits

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

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h&m | magda butrym

H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.

Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.

The collection will be available online at hm.com and in selected stores from April 24, 2025.

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the silent parade

jacket + skirt. Evelina
shoes. Lea Swarovski

Credits

Join the silent parade in this Schön! visual captured by Lorenzo Marzi with fashion by Alda Cleofe Sterli who styles models Tess Noreen Grootjen, Arek John and Siyan Guo. Hair by stylist Dominique Ascione and make up by Rossella Pastore with set design by Bianca Girardi.

top. The Row
dress on top. Mayali Studio
dress underneath. Rizpoli
shoes. Jil Sander
opposite
dress. Giulia Mauro

Credits

left to right
Arek wears
jacket. Francesco Fiorini
dress. Jil Sander
shoes. Bottega Veneta
Siyan wears
shirt. Lemaire
skirt. Fax Copy Express
shoes. Jimmy Choo
opposite
dress. Evelina
shoes. Hereu
ruffs. Hardcore Circus

Credits

hat. Ilariusss

Credits

jacket + skirt. Evelina
opposite
dress. Sportmax
hat. Ilariusss

Credits

left to right
Siyan wears
full look. Del Core
Tess wears
dress. Mayali Studio

Credits

top. Recto
trousers + shoes. Hardcore Circus
bracelet. Arianna Fabiano
opposite
jacket. Evelina

Credits

dress. Jordan Luca
crinoline. Lorenzo Seghezzi

Credits

left to right
Arek wears
blazer, shirt + skirt. Arthur Arbesser
Siyan wears
dress + trousers. Giulia Mauro
shoes. Ann Demeulemeester
Tess wears
body. Maria Gringeri
ruffs + socks. Hardcore Circus