The project reimagines the traditional dynamics of editorial fashion, offering a bold and dreamlike interpretation of the “pull letter” concept. The process of sourcing garments from brands is often a delicate dance of negotiation, where access is never guaranteed, and even the most coveted pull letter cannot always unlock the desired pieces. This editorial dares to blur the lines between reality and illusion, replacing physical garments with hyper-realistic printed replicas—transforming fashion into an exquisite mirage.
Freed from the constraints of availability and brand permissions, this visionary approach opens the door to limitless creativity, where style exists untethered from logistics. Each meticulously crafted print is seamlessly woven into styled scenes, playing with perception and elevating fashion to the realm of the surreal. Against a backdrop of towering boxes, scattered paperwork, and the quiet chaos of a stylist’s world, the editorial captures the unseen labor behind fashion’s polished façade.
At its core, this project is an invitation—to rethink access in fashion, to challenge the industry’s rigid structures, and to explore the boundless nature of creativity when imagination leads the way. Featuring photography by Ragazzi Nei Paraggi, set design by Jessica Zorzin and Beatrice Bonetto, with fashion by Giulia Lombardi who styles model Estefanía Thaler Op de Beec in looks by Miu Miu, Loewe, Marni and others, with make up by Clarissa Carbone.
jacket. Fidan Novruzova
panties. Miu Miu
shoes. Sergio Rossi
earrings. Justine Clenquet
tights. Wolford
top. Dolce & Gabbana
shorts. Jacquemus
shoes. Jil Sander Archive
bag. Gucci
belt. Stylist’s Own
opposite
coat. Prada
shoes. A.W.A.K.E MODE
earring. Hugo Kreit
socks. Burlington
body. Blumarine
shoes. Loewe
earrings. Marni + Justine Clenquet
belt. Miu Miu
tights. Stylist’s Own
opposite
body. Blumarine
earrings. Marni + Justine Clenquet
belt. Miu Miu
tights. Stylist’s Own
coat. Prada
jacket. Fidan Novruzova
panties. Miu Miu
shoes. Loewe
earring. Hugo Kreit
bag. Gucci
photography. Ragazzi Nei Paraggi
fashion. Giulia Lombardi
model. Estefanía Thaler Op de Beec
make up. Clarissa Carbone
set design. Jessica Zorzin + Beatrice Bonetto
location. H4X Studio