aethos london shoreditch | a new kind of anti-club hotel

Shoreditch is hardly short of a members’ clubs. In fact, you can barely throw a brick on Willow Street without hitting a velvet rope or a waiting list. But Aethos, which promptly took over the imposing concrete shell of the former Nobu Hotel back in mid-September, is betting that the neighbourhood is tired of exclusion.

Two months into its soft opening, the hotel is settling into its role, not as a fortress for the elite, but as an open-door sanctuary. Under the direction of CEO Lily Wecker, the Aethos Hotel Group – which has already carved out a niche for conscious travel across Italy, France and Portugal – has stripped away the corporate veneer of its predecessor to reveal something far more tactile and sophisticated.

 

 

The transformation comes courtesy of Astet Studio, the Barcelona-based architects listed in the AD 100. They have executed a heavy aesthetic pivot, leaning into the building’s industrial bones rather than fighting them. The original terracotta façade remains, but the interiors have been recalibrated with raw materials: in this case, brush-finished metal, textured plywood and warm, earthly surfaces that absorb the natural light. It is a specific kind of desaturated luxury that feels very East London without the clichés.

While the 164 rooms, boutique spa and high-performance training studio (focused on the buzz-worthy concept of longevity) have been welcoming guests since autumn, the project is still evolving. We are currently in the interim phase before the grand reveal of the Members’ Club, slated for completion by the end of the year.

But don’t think of it as an exclusive, highly restricted space. Aethos frames itself as the ‘anti-club’ with no stiff hierarchy. Instead, the focus is on a curated community of creatives who want connection rather than status. It is designed for the curious traveller, basically people who want a long lunch that bleeds into a supper club, or a workspace that feels like a living room.

 

The culinary anchor is a reimagined Japanese restaurant, Mitsu, offering a seasonal menu that balances the rowdiness of a Shoreditch dinner with the refinement expected of a high-end stay. Opening beginning of 2026, Mitsu is set to deliver East Tokyo’s vibrant izakaya culture with flame-grilled dishes, shareable plates and lively DJ sets. Similarly, Aethos Café offers Mediterranean-inspired dishes, paired with delicious coffee and cocktails. 

As we approach December, Aethos London Shoreditch is transitioning from a new arrival to a neighbourhood fixture. 

Learn more here.

photography. courtesy of Astet Studio
words. Gennaro Costanzo