Photography / Paul Scala
Fashion Editor / Kay Korsh
Creative Direction / Raoul Keil
Adam Electric might well have one of the most exotic and fascinating jobs in the fashion industry: He combines sci-fi, mythology and fetishism with latex, creating conceptual projects and living installations that are all about distortions of the human form.
For the Superphysical shoot in Schön! issue 21, Adam created incredibly sensual latex wear for Tony Ward, sparking our imaginations and helping to create intriguing visuals. Adam explains the philosophy behind his art, “I spend ages looking at things and getting ideas for designs and then start making quite freely. The pieces reveal themselves to me as I’m working, it sometimes feels like they come to life on their own.”
Photography by Dee O’Connell
Adam Electric began his career by experimenting with latex and industrial materials when making costume pieces. He now regularly participates in art exhibitions and fetish nights and is doing a brilliant job in conveying another mysterious world, while giving a new perspective on familiar objects. He explains, “I used to love going to visit castles as a kid, I always had a particular interest in the armoury and helmets. I think there’s something very fetish-y about all that kind of thing – costume and armour. It’s restrictive and distorts the human form, it can be both uncomfortable/painful and empowering at the same time. It can make you look like a supernatural being from a Hieronymus Bosch painting or a futuristic cyborg.”
Photography by Dee O’Connell
He is currently working on a film with Dee O’Connell called ‘Angels for Machines,’ where his main character White Angel explores the relation between industrial and engineering forms, and of course, human fetish wear.
“I think the film is going to have some pretty unique imagery of all my costumes and pieces, writhing together in a weird nightmare.” Shooting in Lea Valley just outside London, the duo have aimed to cleverly combine landscapes with creative forms that are completely human built.
With so many promising concepts and a captivating philosophy, we look forward to seeing more of Adam’s work in the near future. Until then, feel free to check out Schön! Issue 21, where his glossy material is grazing Tony Ward.
Photography by Dee O’Connell
For more information on Adam himself, click through his newest projects on his blog: angelmachines.blogspot.co.uk
Be sure to check out the #HOT new issue of Schön! to view the Tony Ward editorial in full, here: IN PRINT and here: ONLINE
Words / Caroline Schmitt
Follow Caroline on Twitter @caro_schmitt
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