dress. Ronnal van der Kemp
hat. CHANEL
opposite
jacket, body + trousers, Coperni
hat. Laurence Bossion
dress. Ronnal van der Kemp
hat. CHANEL
opposite
jacket, body + trousers, Coperni
hat. Laurence Bossion
Credits
In this Schön! online, photographer Irving Pomepui introduces us to a trio made up by Philippine, Ema, and Karina. Fashion by Anaëlle Field sees them in a range of garments, pulled from Chanel, Givenchy, Nina Ricci, Sankuanz and Miu Miu. As Amélie Gallon styles their hair, Sophea Yen finishes the look with natural, dewy make up.
dress. Nina Ricci
hat. Koche
opposite
shirt + hat. Sankuanz
dress. Nina Ricci
hat. Koche
opposite
shirt + hat. Sankuanz
Credits
top + skirt. Damowang
hat. Maison Michel
opposite
dress, scarf + earring. Acne Studios
hat. Vintage
top + skirt. Damowang
hat. Maison Michel
opposite
dress, scarf + earring. Acne Studios
hat. Vintage
Credits
top. Mugler
shoes. Givenchy
hat. Vintage
opposite
dress + hat. Miu Miu
top. Mugler
shoes. Givenchy
hat. Vintage
opposite
dress + hat. Miu Miu
Credits
jacket. Mugler
hat. Laurence Bossion
earring. Celine Vintage
jacket. Mugler
hat. Laurence Bossion
earring. Celine Vintage
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
