bird of paradise

Dress & Trousers / Blumarine
Necklace / Monsieur Honoré

Credits

Lost in a sea of flowers; caught in a baroque room of ornate furnishings, our Bird of Paradise is one whose cage is a truly luxurious one. Photographer Urivaldo Lopes captures the delicate beauty of model Karina Zabirova in this Schön! exclusive editorial. Jonathan Mahaut fashions a beautiful vision with pieces by Louis Vuitton, Azzedine Alaïa and Christian Dior. In a cell of velours, feathers, brocade cloths, Karina is a unique sight, one that will be sure to charm your senses.

Left
Dress & shoes / Louis Vuitton
Earrings / Sylvia Toledano
Latex / Phylea
Right
Hat / Laurence Bossion

Credits

Left
Dress / Blugirl
Necklace & Earring / on aura tout vu
Right
Dress / Blugirl
Necklace, Earrings, Bracelet
/ On aura tout vu
Belt / Gucci

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Top & Skirt / Azzedine Alaia
Necklace / Clothilde Flaneur
Ring / On aura tout vu
Earrings / Clothilde Flaneur

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Left
Dress / Christian Dior
Necklace / Mawi
Pendant / On aura tout vu
Bracelets / Elena Meyer
Right
Top / Pleats Please Issey Miyake
Sunglass / On aura tout vu
Necklace / Monsieur Honoré

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Left Top / Etro Skirt / Guy Laroche Bag / KENZO Bracelets / Monsieur Honoré Right Top / Pleats Please Issey Miyake Skirt & Belt / Manish Aora Sunglass / On aura tout vu Necklace / Monsieur Honoré

Left
Top / Etro
Skirt / Guy Laroche
Bag / KENZO
Bracelets / Monsieur Honoré
Right
Top / Pleats Please Issey Miyake
Skirt & Belt / Manish Arora
Sunglass / On aura tout vu
Necklace / Monsieur Honoré

Credits

Left Top & Skirt / Emmanuel Ungaro Earring / Emporio Armani Necklace / Clothilde Flaneur Right Earrings / Sylvia Toledano

Left
Top & Skirt / Emanuel Ungaro
Earring / Emporio Armani
Necklace / Clothilde Flaneur
Right
Earrings / Sylvia Toledano

Credits

Dress / KENZO
Belt / Gucci

Credits

Photography / Urivaldo Lopes
Styling / Jonathan Mahaut
Model / Karina Zabirova @ Women Milano Agency
Hair / Barbara Bertuzzi
Make Up / Giulia Cigarini
Lighting Assistant / Claudio Bellei
Digital Assistant / Giovanni Fato
Retouch / Victor Wagner

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shedding skin

shirt + skirt. COS
opposite
dress. Sudi Etuz

Credits

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

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dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

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full look. Burberry
opposite
dress. Sudi Etuz

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full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

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full look. Burberry
opposite
full look. Burberry

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dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

Credits

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

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h&m | magda butrym

H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.

Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.

The collection will be available online at hm.com and in selected stores from April 24, 2025.

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the silent parade

jacket + skirt. Evelina
shoes. Lea Swarovski

Credits

Join the silent parade in this Schön! visual captured by Lorenzo Marzi with fashion by Alda Cleofe Sterli who styles models Tess Noreen Grootjen, Arek John and Siyan Guo. Hair by stylist Dominique Ascione and make up by Rossella Pastore with set design by Bianca Girardi.

top. The Row
dress on top. Mayali Studio
dress underneath. Rizpoli
shoes. Jil Sander
opposite
dress. Giulia Mauro

Credits

left to right
Arek wears
jacket. Francesco Fiorini
dress. Jil Sander
shoes. Bottega Veneta
Siyan wears
shirt. Lemaire
skirt. Fax Copy Express
shoes. Jimmy Choo
opposite
dress. Evelina
shoes. Hereu
ruffs. Hardcore Circus

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hat. Ilariusss

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jacket + skirt. Evelina
opposite
dress. Sportmax
hat. Ilariusss

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left to right
Siyan wears
full look. Del Core
Tess wears
dress. Mayali Studio

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top. Recto
trousers + shoes. Hardcore Circus
bracelet. Arianna Fabiano
opposite
jacket. Evelina

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dress. Jordan Luca
crinoline. Lorenzo Seghezzi

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left to right
Arek wears
blazer, shirt + skirt. Arthur Arbesser
Siyan wears
dress + trousers. Giulia Mauro
shoes. Ann Demeulemeester
Tess wears
body. Maria Gringeri
ruffs + socks. Hardcore Circus