Boy wears Shorts / Pepe Jeans Sweater / Il Gufo Shoes / Superga Socks / Tartine Et Chocolat Boddah wears Patchwork / Julia Caesar Sneakers / Converse Gloves / A. Fabretti Opposite Boy wears Shorts / Pepe Jeans Sweater / Il Gufo Shoes / Superga Socks / Tartine Et Chocolat
Boy wears Shorts / Pepe Jeans Sweater / Il Gufo Shoes / Superga Socks / Tartine Et Chocolat Boddah wears Patchwork / Julia Caesar Sneakers / Converse Gloves / A. Fabretti Opposite Boy wears Shorts / Pepe Jeans Sweater / Il Gufo Shoes / Superga Socks / Tartine Et Chocolat
Credits
Unlike the other kids, Ilya likes to sneak out to his backyard to play hide and sneak with his patchwork forest friend, Boddah, interpreted by Angel Ulyanov. Julia Caesar constructs this alternate reality with contrasting colourful fabrics in a nostalgic light captured by Alexander Ermakov.
Boy wears Shorts / IKKS T-shirt / Molo Shoes / Superga Boddah wears Patchwork / Julia Caesar
Boy wears Shorts / IKKS T-shirt / Molo Shoes / Superga Boddah wears Patchwork / Julia Caesar
Credits
Boy wears Shorts / IKKS T-shirt / Molo Shoes / Superga Boddah wears Patchwork / Julia Caesar
Boy wears Shorts / IKKS T-shirt / Molo Shoes / Superga Boddah wears Patchwork / Julia Caesar
Credits
Boy wears Shorts / IKKS T-shirt / ZARA Kids Boddah wears Patchwork / Julia Caesar
Boy wears Shorts / IKKS T-shirt / ZARA Kids Boddah wears Patchwork / Julia Caesar
Credits
Boy wears Shorts / Pepe Jeans Sweater / Il Gufo Shoes / Superga Socks / Tartine Et Chocolat Boddah wears Patchwork / Julia Caesar Sneakers / Converse Gloves / A. Fabretti
Boy wears Shorts / Pepe Jeans Sweater / Il Gufo Shoes / Superga Socks / Tartine Et Chocolat Boddah wears Patchwork / Julia Caesar Sneakers / Converse Gloves / A. Fabretti
Credits
Boy wears Shorts / Pepe Jeans Sweater / Il Gufo Shoes / Superga Socks / Tartine Et Chocolat Boddah wears Patchwork / Julia Caesar, Sneakers / Converse Gloves / A. Fabretti
Boy wears Shorts / Pepe Jeans Sweater / Il Gufo Shoes / Superga Socks / Tartine Et Chocolat Boddah wears Patchwork / Julia Caesar, Sneakers / Converse Gloves / A. Fabretti
Credits
Boy wears Dress / Julius Caesar Trousers / IKKS Boddah wears Patchwork / Julia Caesar
Boy wears Dress / Julius Caesar Trousers / IKKS Boddah wears Patchwork / Julia Caesar
Credits
Boy wears Dress / Vintage Trousers / IKKS Boddah wears Trousers / Love Republic Shorts / Laete Vest / Blancheporte Patchwork / Julia Caesar
Boy wears Dress / Vintage Trousers / IKKS Boddah wears Trousers / Love Republic Shorts / Laete Vest / Blancheporte Patchwork / Julia Caesar
Credits
Boy wears Shirt / Grand Style Boddah wears Patchwork / Julia Caesar Opposite Boy wears Dress / Vintage Pants / IKKS Shoes / Charlotte Olympia Boddah wears Leggings / Myprotein Patchwork / Julia Caesar
Boy wears Shirt / Grand Style Boddah wears Patchwork / Julia Caesar Opposite Boy wears Dress / Vintage Pants / IKKS Shoes / Charlotte Olympia Boddah wears Leggings / Myprotein Patchwork / Julia Caesar
Credits
Boy wears Pants / IKKS Shoes / Charlotte Olympia Boddah wears Blouse / Vintage Patchwork / Julia Caesar
Boy wears Pants / IKKS Shoes / Charlotte Olympia Boddah wears Blouse / Vintage Patchwork / Julia Caesar
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.