full look. Valentino
Peter Demas isn’t just reviving vintage aesthetics – he’s restoring interrupted timelines of queer expression, dressing as if the ’30s and ’70s were never cut short. “It might look like a thong, but it’s not really,” Peter Demas laughs, wearing Valentino for his Schön! 49 digital cover story. “Not everything looks exactly as it is.” It’s both a flirt and a manifesto. Shot against a painted backdrop of the Alps – in the dead of New York winter – the campaign leans fully into sex, satire and nostalgia. The tagline reads: “It’s not the destination. It’s how hot you look getting there.” Peter grins: “Dean and Dan understand my humour.” They also understand that his style is more than aesthetic – it’s historical repair.
View the full digital cover story in Schön! 49.
Get your print copy of Schön! 49 at Amazon Globally, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland, Amazon Belgium, Amazon Sweden and the UK Schön! store.
Download your favourite cover now at the Schön! store.
This Schön! 49 digital cover story is produced by
photography. Alvin Kean Wong
fashion. Myron Hernandez
talent. Peter Demas @ Cancel Communications
grooming. William Schaedler using Living Proof
fashion assistant. Karen Amada
location. Café Studio NYC
words. Mike Furey
