“It’s better to burn brightly today, than to slowly shrivel away.”
Reflecting on gender stereotypes, ‘Florescence’ explores the biology and cultural impact of flowers throughout history, with outrageous metaphors filled with beauty, irony and sexual innuendos. “Certain beliefs are so embedded in our thinking that we rarely stop to ask why they exist as they do, and we wanted to bring those questions to the forefront of the conversation,” explains creative duo D I • A L who directed and shot the film. “Most importantly, we aimed to make the film engaging and enjoyable rather than preachy, and while we’re aware of its ever-changing tone, we believe it perfectly suits the vibrancy and diversity that flowers offer to us.”
The emotional core of the film is the eclectic cast — Angel, Amelie Robertson, Camron J Wellington, Danya Nikiforov, Erfan Tavasoli, Janni Lima, John Tauras, Klym, Larissa Almeida, Lui Opoku-Adjei, Richmond Yeboah, Safe, Sema Tawi, and Uma Vethakkan who contributed not only their performances but also their views and perspectives, painting a clear picture of the zeitgeist surrounding the gender discourse. Cinematography by Diego Indraccolo with fashion by Lyla Cheng.
This Schön! editorial has been produced by
direction + writing. D I • A L (Alice Gatti + Diego Indraccolo)
cinematography. Diego Indraccolo
fashion. Lyla Cheng
talents. Angel, Amelie Robertson, Camron J Wellington, Danya
Nikiforov, Erfan Tavasoli, Janni Lima, John Tauras, Klym, Larissa
Almeida, Lui Opoku-Adjei, Richmond Yeboah, Safe, Sema Tawi
+ Uma Vethakkan
narration. Helen Scott
recording. Angus Scott + Helen Scott
editing. Matteo Motzo, D I + A L
original music. Sarah Eisenfisz
sound design + mix. Smider Noise
color grading. Diego La Rosa
voice-over script. D I + A L, Tobias Pierce
title design. Isaac Murai
technical equipment. Movie People
UK Unit
art direction. Zuzanna Paulina Skurtys
hair. Tarik Bennafla
make up. Xabier Celaya
production. Peter Wilson
second unit direction. Johnny Ho
steady cam operation. Michael Vega
gaffer. Mackenzie Stretch
art department assistant. Bronte Carter
fashion assistants. John-Marc Bossard + Qianling Du
hair assistant. Aimeric Amiot
make up assistant. Nargis Ali
production assistant. Charles Mcgeachie
first camera assistant. Flynn Denison
second assistant. Miriam Henri
Italy Unit
production. Antonella Scoliero
special effects. Matteo Stefan
gaffer. Federica Pasquali
1st assistant direction. Leonardo Oliani
1st assistant camera. Juri Molinaroli
location. 360 FX studio
Aerial Unit
second unit direction. Johnny Ho
production. Jeremy Lyman
fpv drone. Luca Lombardo
vitruvian human animation. B612 Studio
executive production. Luca Loschi
visual effects supervision. Marco Negri + Mirko De Angelis
2d supervision. Roberta Longo
production. Letizia Sala + Andrea Peri
visual effects. Exchanges VFX
3d artists. Carlo Ballot, Gabriele Sina, Fabrizio Zazzera
+ Giuseppe Grim Moro
online. Angelo Anzalone + Lorenzo Moro
online editing. D I + A L
special thanks. Ben Parkin, Alex Bedford, Nico Chirico @ Movie
People Italia, Antonella Scoliero, Luca Loschi @ Exchanges
VFX, Matteo Motzo, Taja Feistner + Giulia Peruzzotti
