Philipp Plein, the iconic luxury fashion brand, unveiled its ss25 Show at ‘The Plein Hotel’ in Milan this week, showcasing an exquisite runway that exudes sophistication that mirrors the venue itself. Inspired by the German fashion designer Philipp Plein, The Plein Hotel reflects his spirit and innovation, making a bold impression in Milan’s renowned fashion scene.
True to Philipp Plein, the season features a variety of pieces ranging from glamorous eveningwear to chic streetwear. The collection balances a neutral palette with bold prints, showcasing the brand’s daring yet refined aesthetic. Each piece, from monogram prints to crystal embellishments, highlights the craftsmanship and meticulous attention to detail that define Philipp Plein.
Schön! took a peek behind the curtain as Philipp Plein’s ss25 show was about to begin — see it for yourself.
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
top. Saint Laurent
top. Marni
skirt. Miu Miu
shoes. Lariulà
opposite
jacket. Dolce Gabbana
skirt. Marni
shoes. Madison Maison
top. Saint Laurent
top. Marni
skirt. Miu Miu
shoes. Lariulà
opposite
jacket. Dolce Gabbana
skirt. Marni
shoes. Madison Maison
Credits
Girlhood; the state or time of being a girl. Explore how Matteo Delli Colli captures this essence and period of time in this Schön! editorial art directed and styled by Stela Plaka who dresses models Agul Deng and Sara Stevanovic in looks by Marni, Saint Laurent, Dolce & Gabbana, and others. Make up by artists Cinzia Moioli and Vanessa Sacchetto.
left to right
leather dress. Le Cuir Perdu
jewellery. Pavé The Way® Jewelry
top. Missoni
trousers. COS
shoes. Madison Maison
opposite
jacket. BERGIE by GIORGIANDREAZZA
top + skirt. Missoni
gloves. Paola Preti
left to right
leather dress. Le Cuir Perdu
jewellery. Pavé The Way® Jewelry
top. Missoni
trousers. COS
shoes. Madison Maison
opposite
jacket. BERGIE by GIORGIANDREAZZA
top + skirt. Missoni
gloves. Paola Preti
Credits
leather dress. Le Cuir Perdu
jewellery. Pavé The Way® Jewelry
opposite
jacket. Valentino
skirt. Tom Ford
jewellery. Anton Koppenwallner
leather dress. Le Cuir Perdu
jewellery. Pavé The Way® Jewelry
opposite
jacket. Valentino
skirt. Tom Ford
jewellery. Anton Koppenwallner
Credits
dress. VIMMA
shoes. Lariulà
opposite
dress. Tom Ford
shoes. Mara Bini
jewellery. Anton Koppenwallner
belt. DÜTTMANN DESIGN
dress. VIMMA
shoes. Lariulà
opposite
dress. Tom Ford
shoes. Mara Bini
jewellery. Anton Koppenwallner
belt. DÜTTMANN DESIGN
