Louis Vuitton’s latest take on its classic Neverfull bag adds a refreshing twist to an accessory that’s been a mainstay for nearly two decades. Now available, the Neverfull Inside Out offers a new spin on the iconic design by making it fully reversible, a move that feels like a subtle but thoughtful evolution for one of the brand’s most beloved pieces.
The idea is simple but clever: flip the bag inside out, and suddenly what was once the discreet inner lining is on full display. Details like the signature Louis Vuitton stamp, normally hidden on the inside pocket, become defining features. It’s a subtle but effective shift that offers a fresh way to style a familiar piece, and, in a sense, it’s a reflection of how fashion — and the people who wear it — are always changing.
Beyond aesthetics, the bag is built to last, with durable, reversible lining and multiple ways to carry it. In its larger MM size, the bag can even be transformed into a hobo-style shape using hidden hooks, adding to its versatility. Options abound when it comes to materials and colour: there’s the classic Monogram version with interior-grained leather, as well as a textile version with bright linings in hues like Saffron, Red, and a striking deep pink called Rose Pondichéry.
For those who prefer something more compact, the Neverfull Inside Out BB offers a smaller version with a similar design philosophy, flipping between leather in rich shades like the classic black and Dark Fango (a sophisticated khaki). It also comes with a removable Monogram strap, allowing for different ways to wear it.
While Louis Vuitton has a long history of updating its classics, the Neverfull Inside Out feels less like a trend-driven reboot and more like a subtle rethinking of a bag that’s already stood the test of time. It’s an approach that makes sense for a brand known for balancing innovation with tradition. And with Sophie Turner fronting the campaign, the brand’s push towards functionality and individual expression is clear — Turner’s laid-back yet polished style feels like the right fit for a bag designed to move seamlessly from day to night, work to weekend.
Find out more at LouisVuitton.com
photography. Julien Martinez Leclerc
words. Gennaro Costanzo
