seamless transition | h&m studio A/W24 collection

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full look. H&M Studio A/W24

The shift from the sticky hot summer heat to the cosy and rich autumnal weather is a yearly transformative change people relish. As the leaves change from green to red, yellow, and orange hues, so does our style — shedding away our summer wardrobe and finding comfort in texture, layers, and pieces that provide warmth and comfort, almost completely reinventing ourselves in the process. It’s that yearly ethos where H&M found inspiration for their new H&M Studio A/W24 collection, a curated assortment of classics to mix and match.

What began as an initial dream of a touring jazz musician — someone who requires a seamless day-to-night transition for their wardrobe — turned into the main character of H&M Studio A/W 24 collection. As she slinks away from the spotlight to backstage, reinventing herself time and time again as she performs for a new audience in a new city every evening, her clothes reflect that journey. She could wear textured knitwear and sturdy denim during the day, slipping into a wear-anywhere dress or a tailored jacket and skirt to a performance that evening.

“For fall, the design team was inspired by the strong but easy-going style of jazz musicians, throwing on a look and hitting the stage, then out into the night,” states Linda Wikell, concept designer at H&M. “As always with H&M Studio, there’s a focus on the juxtaposition of masculine tailoring and feminine dressing. We’ve remixed classics in fresh, exciting combinations for a modern wardrobe proposal.”

The collection, which will be available in selected stores and at hm.com from September 26, orbits around a few key A/W pieces: a tried-and-true trench coat, a fitting maxi dress, and an easy-to-wear suit which can all be mixed and matched depending on the day (or night). Sky-soaring thigh-high boots and sling-back pumps will take anyone from place to place with ease, whereas other aspects of the collection — from leather gloves to oversized sunnies and a pearl clutch — radiate feminine power and all serve as unmistakable scene-stealers.

Speaking about the new collection, Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M, states, “H&M Studio is all about easy wardrobe solutions – the kinds of timeless, multi-purpose pieces that take you from a working day to drinks and dinner, helping you to feel polished but relaxed. This season mixes pulse-facing pieces that are objects of desire, reworked classics that you’ll wear year after year, and then the accessories that give every outfit a cool edge.”

What’s important is the collection emphasizes high-quality materials, which include chrome-free leather and premium wool for outerwear and tailoring, while knitwear features luxurious cashmere and Merino wool. Several pieces utilize wool certified by the Responsible Wool Standard, ensuring ethical sourcing, whereas recycled brass, steel, and zinc are incorporated into jewellery and a pair of sunglasses, adding a sustainable touch.

The art of reinvention defines the entire limited-edition H&M Studio A/W collection for 2024. Who are you going to reinvent yourself as this autumn?