architectural scenography

skirt. Sandro
sneakers. Hogan H630
opposite
blazer + skirt. Kenzo
sneakers. Hogan H630

Fashion and style can feel like an endless cycle of trends. Only a few brands seamlessly blend their own heritage with a contemporary narrative — Hogan being one of the tastemakers that do so with ease. Set against a backdrop of modern architectural scenography, Hogan’s latest collection reimagines the interplay between past and present, merging familiar elements with fresh innovations to amplify the brand’s iconic codes and distinctive approach.

Hogan’s storied heritage is interwoven through every collection and, with the S/S collection in particular, the narrative embedded in every design speaks to Hogan’s distinctive aesthetic. The collection evokes a compelling juxtaposition of strength and femininity through rich materials, sharp details, and understated designs, merging youthful energy with timeless sophistication.

A standout from the latest collection is theHogan H-Stripes. Leaning into the same traits and ethos that Hogan stands out, the Hogan H-Stripes are equal parts cool and comfortable, featuring pastel accents on grooved platforms or made from pure white leather with the brand’s signature contrasting H logos. If you need to dash out of the house for a last-minute summer invite to a patio or the beach, a pair of Hogan H-Stripes are easily worn with fun summer dresses that fit whatever aesthetic or vibe.

Every step unfolds into something new — and Hogan wants to be part of everyone’s past and future stories.