all clothing. Miu Miu
accessories. Saint Laurent
opposite
coat. The Mannei
shoes. A BY ANABELLE
belt. Gucci
all clothing. Miu Miu
accessories. Saint Laurent
opposite
coat. The Mannei
shoes. A BY ANABELLE
belt. Gucci
Credits
Meet the otherworldly Zizi Donohoe — a captivating and powerful presence photographed by Erika Astrid with fashion by Shalev Lavan who styles the darling Zizi in looks by Miu Miu, Saint Laurent, Gucci and others. Hair by stylist Virginie Pineda with make up by Shayna Goldberg.
full look. ALAIA
opposite
coat. The Mannei
shoes. A BY ANABELLE
belt. Gucci
full look. ALAIA
opposite
coat. The Mannei
shoes. A BY ANABELLE
belt. Gucci
Credits
earrings. Keren Wolf
earrings. Keren Wolf
Credits
dress. MÔNOT
boots. Rick Owens
opposite
full look. Blumarine
stockings. Wolford
dress. MÔNOT
boots. Rick Owens
opposite
full look. Blumarine
stockings. Wolford
Credits
coat. The Mannei
belt. Gucci
opposite
full look. Miu Miu
accessories. Saint Laurent
coat. The Mannei
belt. Gucci
opposite
full look. Miu Miu
accessories. Saint Laurent
Credits
full look. Miu Miu
accessories. Saint Laurent
opposite
full look. ALAIA
full look. Miu Miu
accessories. Saint Laurent
opposite
full look. ALAIA
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
