Fatia wears
sweater. Zara
trousers. Levis
Flo wears
top + skirt. Zara
Axel wears
top. United Colors of Benetton
Fatia wears
sweater. Zara
trousers. Levis
Flo wears
top + skirt. Zara
Axel wears
top. United Colors of Benetton
Credits
Photographer Arief Ointoe creates a wickedly fun atmosphere in this Schön! only editorial. Fashion by Rara Witjacksono finds models Floren, Fatia and Axel clad in pieces by Levis, United Colors of Benetton, and Yves Saint Laurent as they pose around the studio. High gloss hair and make up by Lynn and Aditya, respectively, provide the ultimate glamour to the scene.
top. Stylist’s Own
trousers. Topman
top. Stylist’s Own
trousers. Topman
Credits
Fatia wears
top. Stylist’s Own
trousers. Levis
Axel wears
trousers. Stylist’s Own
belt. Lee Cooper
opposite
Floren wears
top. Stylist’s Own
dress. Zara
Fatia wears
top. Stylist’s Own
trousers. Levis
Axel wears
trousers. Stylist’s Own
belt. Lee Cooper
opposite
Floren wears
top. Stylist’s Own
dress. Zara
Credits
shirt. Yves Saint Laurent
trousers. ESPRIT
shirt. Yves Saint Laurent
trousers. ESPRIT
Credits
Axel wears
blazer. Stylist’s Own
trousers. Lee Cooper
sunglasses. Tom Ford
Fatia wears
top. Zara
trousers. Levis
sunglasses. Stylist’s Own
Flo wears
shirt. GAP
trousers. October’s Very Own
sunglasses. Stylist’s Own
hat. October’s Very Own
Axel wears
blazer. Stylist’s Own
trousers. Lee Cooper
sunglasses. Tom Ford
Fatia wears
top. Zara
trousers. Levis
sunglasses. Stylist’s Own
Flo wears
shirt. GAP
trousers. October’s Very Own
sunglasses. Stylist’s Own
hat. October’s Very Own
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
