Ivana Batakovic has always believed that fashion goes beyond clothing — it’s a language of confidence, strength, and individuality. As the founder and creative director of Batakovic Belgrade, she has built a brand that embodies this philosophy, blending sharp tailoring with effortless femininity to create garments that make an impression without the need for words.
Her journey into fashion started with an obsession: textiles. Before launching her brand, Batakovic worked closely with some of the finest luxury fabrics in the world, understanding their nuances and how they interact with movement and form. But working within the industry wasn’t enough — she wanted to shape her own vision. “My goal is not to dress a woman but to give her something she feels unstoppable in,” she explains.
The DNA of Batakovic Belgrade is deeply connected to its namesake city. “Belgrade is not just a place on a map; it’s an attitude,” Batakovic says. “My brand carries that bold, unapologetic elegance to the world.”
This duality is evident in her designs, which take inspiration from classic menswear tailoring but reinterpreted through a feminine lens. “I love playing with contrasts — masculine tailoring meets delicate draping, structured fabrics flow into soft silhouettes,” she says. The results are timeless pieces that empower the women who wear them.
Batakovic’s Spring/Summer 2025 collection proves just how true this statement is. Statuary silhouettes, pronounced shoulders and a lot of attitude. At the same time, a soft neutral palette contrasts with the structured designs, striking a perfect balance between masculine precision and feminine fluidity.
The brand’s journey began with Batakovic’s fascination with textiles. Initially focused on sourcing the world’s most refined fabrics, she soon realised she wanted to shape the very garments that define modern luxury. “I don’t design for the moment; I design for the memory,” she explains, emphasising her commitment to longevity over fleeting trends. This philosophy translates into garments designed to last, both in quality and aesthetic relevance.
While outerwear remains central to Batakovic Belgrade, the brand is expanding into accessories and complementary categories, building what she envisions as a fully realized Batakovic universe.
“Batakovic Belgrade is the perfect balance — precision of masculine tailoring and the effortless grace of femininity. That’s what makes it irresistible.”
photography. Batakovic Belgrade
words. Gennaro Costanzo
