Blue skies are the backdrop for this Schön! online editorial, photographed by Luis Mendoza Cruzado. Experience boundless freedom with fashion that moves with the wind and sequins that catch sunlight, styled by Lisseli Carolina Santos Ildefonso. Teresa Hernando Terrado completes the looks with hair that is natural and flowy.
shoulder pad . Koramelo
dress. Moschino
skirt. Zara
gloves. Wolford
shoes. Balenciaga
shoulder pad . Koramelo
dress. Moschino
skirt. Zara
gloves. Wolford
shoes. Balenciaga
Credits
dress. Koramelo
handkerchiefs. Celine
hat. H&M
opposite
skirt. Zara
blouse. Celine
dress. Koramelo
handkerchiefs. Celine
hat. H&M
opposite
skirt. Zara
blouse. Celine
Credits
gloves. Wolford
opposite
gloves. Wolford
vest + belt. Zara
shoulder pad. Koramelo
gloves. Wolford
opposite
gloves. Wolford
vest + belt. Zara
shoulder pad. Koramelo
hat. H&M
dress. Celine
opposite
shirt + shoulder pad. Koramelo
skirt. H&M
shoes. Balenciaga
beret. Yirko Sivirich
belt. Noe Bernacelli
earring. Andrea Alonso Studio
hat. H&M
dress. Celine
opposite
shirt + shoulder pad. Koramelo
skirt. H&M
shoes. Balenciaga
beret. Yirko Sivirich
belt. Noe Bernacelli
earring. Andrea Alonso Studio
Credits
shirt + shoulder pad. Koramelo
skirt. H&M
beret. Yirko Sivirich
earring. Andrea Alonso Studio
opposite
dress. Koramelo
shoes. Balenciaga
hat. H&M
handkerchiefs. Celine
sock. Wolford
shirt + shoulder pad. Koramelo
skirt. H&M
beret. Yirko Sivirich
earring. Andrea Alonso Studio
opposite
dress. Koramelo
shoes. Balenciaga
hat. H&M
handkerchiefs. Celine
sock. Wolford
Credits
dress. Moschino
skirt. Zara
shoulder pad. Koramelo
gloves. Fratelli Orsini
dress. Moschino
skirt. Zara
shoulder pad. Koramelo
gloves. Fratelli Orsini
Credits
vest. Zara
skirt. H&M
necklace. Koramelo
gloves. Wolford
belt. Zara
vest. Zara
skirt. H&M
necklace. Koramelo
gloves. Wolford
belt. Zara
Credits
shirt + shoulder pad. Koramelo
skirt. H&M
beret. Yirko Sivirich
belt. Noe Bernacelli
shoes. Balenciaga
earring. Andrea Alonso Studio
shirt + shoulder pad. Koramelo
skirt. H&M
beret. Yirko Sivirich
belt. Noe Bernacelli
shoes. Balenciaga
earring. Andrea Alonso Studio
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.