TOMMY HILFIGER is fusing their signature preppy aesthetic with the undeniable power of the Mercedes-AMG F1 Team by handing the wheel to emerging designer Clarence Ruth for a limited-edition capsule collection. Initially launched at the Barcelona Grand Prix the innovative collection sees Ruth reinterpret what everyone currently knows as TOMMY HILFIGER signature style — all while the collection brings together F1 icons like Lewis Hamilton and George Russell.
“Designing this collection pushed me to explore new creative horizons,” says Ruth. “Typically, I design tailored pieces, but with sports being the foundation of this collection, I had to think more expansively. Collaborating with Tommy Hilfiger and Mercedes-AMG F1™ has been an extraordinary journey, from selecting colors to finalizing designs. I feel truly fortunate.”
The 10-piece motorsport-inspired lifestyle collection blends heritage with forward-thinking design. Ruth’s innovative approach is evident in items like a colour-blocked varsity jacket, embroidered chino pants, and soccer jerseys featuring the drivers’ racing numbers. The collection also includes a T-shirt with a care label-inspired print resembling a Formula One™ dashboard and an ice-hockey jersey, showcasing the fusion of fashion and sports. Each piece features logos from TOMMY HILFIGER, the Mercedes-AMG F1™ team, and Ruth’s fashion label, Cotte D’Armes.
Tommy Hilfiger began collaborating with Clarence Ruth after he won the TOMMY HILFIGER New Legacy Challenge in 2022. In partnership with Harlem’s Fashion Row, this initiative, part of Tommy Hilfiger’s People’s Place Program, aims to support emerging Black, Indigenous, and People of Color (BIPOC) designers globally. The program provides mentorship from the Tommy Hilfiger team and challenges designers to reimagine iconic styles. “Clarence Ruth is an extraordinary talent,” says Tommy Hilfiger. “Watching his growth since the TOMMY HILFIGER New Legacy Challenge in 2022 has been remarkable. This collection merges fashion and motorsports through Ruth’s unique vision. It’s about today’s classics, inspired by tomorrow’s talent.”
Photographed by Micaiah Carter, the campaign features candid shots of George Russell and Lewis Hamilton, accompanied by a three-part docuseries titled “What It Takes.” The series, which includes Clarence Ruth, highlights the shared commitment to progress between Tommy Hilfiger and the Mercedes-AMG F1™ Team. It explores risk, failure, innovation, and equality themes in both high-fashion and high-performance arenas.
View the collection now at Tommy.com or mercedesamgf1.com and select TOMMY HILFIGER stores.
