forces of nature | tommy hilfiger x Mercedes-AMG PETRONAS F1 team x Clarence Ruth
TOMMY HILFIGER is fusing their signature preppy aesthetic with the undeniable power of the Mercedes-AMG F1 Team by handing the wheel to emerging designer Clarence Ruth for a limited-edition capsule collection. Initially launched at the Barcelona Grand Prix the innovative collection sees Ruth reinterpret what everyone currently knows as TOMMY HILFIGER signature style — all while the collection brings together F1 icons like Lewis Hamilton and George Russell.
“Designing this collection pushed me to explore new creative horizons,” says Ruth. “Typically, I design tailored pieces, but with sports being the foundation of this collection, I had to think more expansively. Collaborating with Tommy Hilfiger and Mercedes-AMG F1™ has been an extraordinary journey, from selecting colors to finalizing designs. I feel truly fortunate.”
The 10-piece motorsport-inspired lifestyle collection blends heritage with forward-thinking design. Ruth’s innovative approach is evident in items like a colour-blocked varsity jacket, embroidered chino pants, and soccer jerseys featuring the drivers’ racing numbers. The collection also includes a T-shirt with a care label-inspired print resembling a Formula One™ dashboard and an ice-hockey jersey, showcasing the fusion of fashion and sports. Each piece features logos from TOMMY HILFIGER, the Mercedes-AMG F1™ team, and Ruth’s fashion label, Cotte D’Armes.
Tommy Hilfiger began collaborating with Clarence Ruth after he won the TOMMY HILFIGER New Legacy Challenge in 2022. In partnership with Harlem’s Fashion Row, this initiative, part of Tommy Hilfiger’s People’s Place Program, aims to support emerging Black, Indigenous, and People of Color (BIPOC) designers globally. The program provides mentorship from the Tommy Hilfiger team and challenges designers to reimagine iconic styles. “Clarence Ruth is an extraordinary talent,” says Tommy Hilfiger. “Watching his growth since the TOMMY HILFIGER New Legacy Challenge in 2022 has been remarkable. This collection merges fashion and motorsports through Ruth’s unique vision. It’s about today’s classics, inspired by tomorrow’s talent.”
Photographed by Micaiah Carter, the campaign features candid shots of George Russell and Lewis Hamilton, accompanied by a three-part docuseries titled “What It Takes.” The series, which includes Clarence Ruth, highlights the shared commitment to progress between Tommy Hilfiger and the Mercedes-AMG F1™ Team. It explores risk, failure, innovation, and equality themes in both high-fashion and high-performance arenas.
Keo Benhart knows his angles in this Schön! editorial captured by photographer Jordi Perez with fashion by Trevor McMullan who dresses Benhart in looks by ZIMMERLI, Raggedy Threads, Gabriela Hearst and others.
gilet, scarf + wristband. Stylist’s Own
t-shirt. Marni
trousers. Dries Van Noten
gilet, scarf + wristband. Stylist’s Own
t-shirt. Marni
trousers. Dries Van Noten
Credits
Can you hear those faint whispers? In this Schön! editorial, captured by Alessia Barontini, art director and stylist Luca Pirri dresses Omer Brams in looks by Marni, Gucci, Romeo Gigli and others, with hair and make up by Federica Castiglioni.
jacket + hat. Stylist’s Own
knit. Comme des Garçons
trousers. Balenciaga
opposite
gilet. Maison Margiela x H&M
shirt. Stylist’s Own
glasses. Gucci
jacket + hat. Stylist’s Own
knit. Comme des Garçons
trousers. Balenciaga
opposite
gilet. Maison Margiela x H&M
shirt. Stylist’s Own
glasses. Gucci
“This look features emerging designers from Studio Paillette, a showroom that offers clothing rentals, which I love because it’s a sustainable alternative to constantly buying new pieces. It was such a cool way to support slow-fashion while discovering young designers during a busy fashion week.”
“This look features emerging designers from Studio Paillette, a showroom that offers clothing rentals, which I love because it’s a sustainable alternative to constantly buying new pieces. It was such a cool way to support slow-fashion while discovering young designers during a busy fashion week.”
Credits
From navigating New York’s icy streets to soaking in the glamour of Parisian couture, Ellie Thumann’s Fashion Month was a whirlwind of runway moments, late-night fittings, and, of course, plenty of cappuccinos. The American model and digital creator first made waves on YouTube — where her channel now boasts over 2.2 million subscribers — before landing campaigns with brands like Marc Jacobs and Coach. Alongside her rise in the industry, she also uses her platform to candidly discuss her journey with anxiety and PCOS, offering a refreshingly honest perspective while balancing the demands of the fashion world. This season, she took on back-to-back shows across New York, Milan, and Paris, embracing every fashion-filled moment along the way. After weeks of non-stop action, Schön! caught up with Thumann in a photoshoot with Carl Niklas, where she broke down her Fashion Month looks and reflected on the season’s highlights.
Fashion Month can be non-stop — how do you keep your energy up with so many shows and events back-to-back?
I think it’s important to take the downtime when you’re not in all the chaos of the glitz and glamour to really sleep well — and of course, the honest answer is a bunch of cappuccinos!
What’s your go-to pre-show routine? Any must-haves in your bag to survive the day?
Band-Aids are a must-have, considering all the different heels and shoe changes. My pre-show routine is pretty simple: a good meal, caffeine, and then I’m ready to go.
You’ve been to so many events this season — any fun or unexpected behind-the-scenes moments that stood out?
Honestly, some of the best moments happen in between the shows. There have been some really fun Uber rides and a lot of amazing food stops along the way!
Looking back at all your outfits from Fashion Month, do you have a favourite look?
I think my Roberto Cavalli outfit made me feel like a princess — it was definitely my favourite. But I was really lucky to wear so many incredible looks.
“During fashion week, I was grateful to partner with Vestiaire Collective, which generously loaned me some incredible pieces. Their platform is a perfect example of how sustainability and high fashion can go hand in hand.”
“During fashion week, I was grateful to partner with Vestiaire Collective, which generously loaned me some incredible pieces. Their platform is a perfect example of how sustainability and high fashion can go hand in hand.”
Credits
Let’s start with New York — what was the experience like for you, and which show stood out the most?
Michael Kors was my favourite. It’s always been a dream of mine to attend, and this was my second time! The designs were simple yet sophisticated, and I loved the little details, like the double belts. The only challenge? Navigating everything with snow on the ground — heels and ice do not mix!
Milan had some incredible collections this season. Which show surprised you the most?
Bally really caught me off guard! The looks were so unique, and I loved the different makeup styles — some models were completely covered in silver glitter, which I hadn’t seen from them before.
We met at the Ferrari show — such a cool setting! What did you think of the collection, and how did you decide on your look for the night?
Ferrari is always one of my favourite shows. They’ve entered the fashion space in such a unique way, and the fur pieces this season were so clean and cool.
You also attended Roberto Cavalli and Tod’s. Were there any standout moments or favourite looks?
Tod’s was surreal — Carla Bruni greeting guests? Iconic. And at Cavalli, the fur coats stood out, but the black sand on the runway was something I’d never seen before. The whole Pompeii theme was stunning.
“This Isabel Marant coat from Studio Paillette was a standout piece for me, especially when paired with classic Ray-Bans. I’m also looking forward to seeing what A$AP Rocky brings to the table as creative director — his influence in fashion is always exciting to watch.”
“This Isabel Marant coat from Studio Paillette was a standout piece for me, especially when paired with classic Ray-Bans. I’m also looking forward to seeing what A$AP Rocky brings to the table as creative director — his influence in fashion is always exciting to watch.”
Credits
Paris has a totally different energy from the other cities. What surprised you most this season? Did anything about OFF-WHITE’s AW25 collection stand out to you?
The accessories at OFF-WHITE were amazing — so many statement earrings and cool shapes. It felt like a fresh take for the brand.
Elie Saab and Georges Hobeika always bring that dreamy, couture magic. How did it feel seeing those pieces up close?
It’s so special seeing them in person. The textures, the details — you can’t fully appreciate them through photos. And the scenography at those shows is always breathtaking.
After so many shows, what’s the first thing you do to unwind at the end of the day?
First thing? Take off my makeup, put on something comfy, and then nap.
