schön! christmas | serif TV


An object of desire this Yuletide, the Serif TV is the perfect Christmas offering that will fit seamlessly in any svelte interior. Mastering the design challenges, Ronan and Erwan Bouroullec conceived a TV that would become a feature, rather than a simple functional set. Breaking away from the imposing and eyesore narrative of old-school sets, Serif TV becomes a covetable centrepiece, as well as a UHD screen. Inspired by fonts, a sleek serif silhouette adds a minimalist element, making the Serif TV more than just technology: it’s a delectable design device.

Discover the Serif TV at

This Schön! exclusive Advent Calendar was produced by

Photography / Lydia Whitmore
Set Design / Kei Yoshino

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