Schön! presents | treminuticon… vhelade


Fulvio Maiani, Alessandro Grotti and Stefano Jesi Ferrari come together under the Coolpixel Studio wings to bring to life the treminuticon series, further exploring the endlessly creative and practical potential of the studio’s ethos. Tre minuti con, which translates into ‘three minutes with’, is a marvellous series highlighting the people behind the lens. With the premise of finding what has shaped the individuals that step into the limelight, it’s made in Italy and highlights Italian talent, focusing on each individual’s unique and eccentric passion for their craft.

With complex artistry and clean cinematic visuals, the series looks back on life-changing episodes and the emotional challenges artists face on their way to success, all whilst exploring the complex personalities and idiosyncrasies behind their artistic personas in just three minutes. For the sixth instalment of the series, we catch up with singer and composer Vhelade to talk about her artistic journey through gospel, what home means to her and the power of love.

creation + direction. Fulvio Maiani
celebrities editor. Alessandro Grotti
production.  Stefano Jesi Ferrari
filming + editing. Stefano Jesi Ferrari + Mara Traversi
fashion. Silvia Stefanini
hair + make up. Fausto Cavaleri
music. Bells of the Abandoned Town” by Dolby, Fialkiewicz, Jovet  – Free Music Archive
talent. Vhelade wearing Chiara Boni, Tricot Chic, Fabi, Loredana Roccasalva, Les Copain and Sofia Monsuro
Coolpixel Studio Production

post. Sara Delgado


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