
Lost Signal Tracking.
by Zurab Arabidze, 2024 at The Factory.
Tbilisi, Georgia.
factorytbilisi.com
photography. Yaroslav Lukiyanchenko
Deep in the Caucasus, a cultural revival is unfolding, led by Georgian creative force Sofia Tchkonia, the driving spirit behind Culture Week Tbilisi. With a career spanning fashion, film, and philanthropy, her mission is unmistakable: to bring Georgia’s artistic excellence to the world stage. “It was challenging to bring the world’s attention to Georgia,” Tchkonia admits to us for issue one of Schön! alive. “But I believed in the richness of our heritage and the uniqueness of our contemporary voices. Culture Week Tbilisi is the culmination of that belief.”
Culture Week Tbilisi isn’t just a festival—it’s a bold statement of Georgia’s cultural significance. For Tchkonia, creativity is inseparable from life itself. “I’ve always believed that fashion, art and culture reflect and shape society in profound ways,” she says. “They’re powerful tools for self-expression and dialogue.” The May 2024 edition brought a dynamic fusion of performances, exhibitions, and installations. Standout moments included a breathtaking closing concert by world-renowned mezzo-soprano Anita Rachvelishvili, accompanied by the Georgian Philharmonic Orchestra, and a spellbinding performance by the Georgian National Ballet and Orchestra Sukhishvili, seamlessly weaving tradition with contemporary expression.
Beyond the performances, Culture Week Tbilisi serves as an international stage for emerging creatives. Designers, visual artists, and musicians come together to collaborate, push boundaries, and craft something truly original. Central to Tchkonia’s cultural vision is Factory Tbilisi—a former Coca-Cola plant reimagined as a multidisciplinary creative hub. This space embodies her belief that collaboration is the heartbeat of innovation. innovation. “Factory Tbilisi is about creating a space where boundaries dissolve,” she explains. “Artists, musicians and designers from around the world come together here to exchange ideas and push each other forward.”
Through her work, Tchkonia strives to ignite a new generation of Georgian talent while instilling a deep sense of pride in the nation’s artistic accomplishments. “Art and culture can change the world,” she says with conviction. “They make us more connected, more empathetic and more open to new ideas.” As the founder of Be Next, a foundation dedicated to mentoring young Georgian creatives, Tchkonia has already impacted countless lives. With Culture Week Tbilisi, she ensures that Georgia’s artistic voice resonates on the global stage.
But Tchkonia is more than a curator of events—she is a bridge builder, linking past and future, tradition and innovation, Georgia and the world. Her vision, determination, and profound love for her homeland are turning Tbilisi into a rising cultural capital. “I’m inspired by the potential to use creativity as a tool for social change,” she says. And, as Culture Week Tbilisi continues to grow, it’s clear that her vision is not just for Georgia: it’s for the world.
Read the full interview with Sofia Tchkonia and learn more about Culture Week Tbilisi in issue one of Schön! alive, available now.

Sofia Tchkonia.
Founder Culture Week Tbilisi, Georgia
cultureweektbilisi.com
photography. Grigor Devejiev

reevolution.
by Levan Mindiashvili, 2024
song of the violets.
for everyone fighting against the imperialistic powers right now
constructed from the Georgian script from 11th to 18th centuries
photography. Gabby Acostta

Opening Exhibition of Culture Week Tbilisi. 2024
featuring GUDU
cultureweektbilisi.com
photography. Gabby Acostta
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Learn more about Culture Week Tbilisi at cultureweektbilisi.com.
interview. Miranda Bunnis