Schön! 49 | haley lu richardson wearing Pandora

Just when you thought your shelfie had reached peak saturation, H&M and e.l.f. Cosmetics have teamed up for a multi-sensory launch turning a daily makeup routine into something far more atmospheric. The limited-edition eau de parfum trio marks H&M’s first-ever beauty-on-beauty partnership, while giving e.l.f. a double debut: its first step into fragrance and its first global fashion collaboration.

The collaboration, aptly named ‘Make It Make Scents’, takes the signature notes of e.l.f.’s most recognisable bestsellers and translates them into something visceral and emotive.

“Being part of e.l.f’s first venture into fragrance is especially meaningful, and together we set out to create something unexpected — bringing premium craftsmanship to fragrance in a way that is modern, expressive, and accessible,” says Cathrine Wigzell, General Manager, H&M Beauty. “This collection reflects our shared belief in democratising access to high-quality beauty experiences.”

Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty, adds: “The world is craving more liberation, imagination and self-expression. This is the best of beauty made accessible to the happy many.”

First in the lineup is Power Grip (Salty Drip), a fragrance that mirrors the hydrating, sticky success of its namesake primer. It’s a crystalline blend of eucalyptus, cedarwood and sea salts that feels like glassy teal light or a fresh, mineral grip on the skin. Then there is Halo Glow (Luminous Cloud), which drifts like a shimmering pearl dream. Combining magnolia, vanilla and amber, it’s an airy, romantic scent that feels as light and enchanting as a soft filter for the soul. Finally, Camo Blend (Nude Canvas) offers a more mysterious, transformative vibe. With notes of vanilla, musk and palo santo, it’s a creamy, smoky forest of a fragrance that blends seamlessly into the skin.

To celebrate this milestone, the brands have unleashed a high-energy campaign directed by the visionary music video director Tanu Muiño. Set to an original track titled ‘spritz. walk. waft,’ the video features choreography designed to maximise the spread of the scent, inviting us all to master the art of the ‘waft.’ Beyond the bottles, the collaboration includes limited-edition accessories that actually fit the aesthetic, like the Salty Grip Gripping Socks, a Luminous Cloud Charm and a Camo Blend Bowling Bag.

Launching on 29 January 2026, the trio of fragrances will be available in selected H&M stores worldwide and online. Discover more here.

photography. courtesy of H&M
words. Gennaro Costanzo

eyewear. Moncler

This Schön! editorial represents an exploration of twins as geometric figures. Dino Golino approached them as a mirror system where two identical bodies create symmetry, repetition or contrast depending on their position. The goal was to treat the twins as a single visual unit, using clothing and posing to highlight the distance and proximity between them.

Fashion is by Dino Golino, who dresses Melina Ferber and Rosario Torello in looks by Moncler, Sergio Rossi, Valentino and others, with hair by Roberta Lupo and make up by Mariapia Saragnese,

left to right
top. Moncler
top. Moncler
opposite
left to right
dress. Annakiki
boots. Sergio Rossi
coat. Sportmax
dress. Dries Van Noten
shoes. Moschino

left to right
full look. Moschino
Ira wears
top + skirt. Moschino
shoes. Sergio Rossi
opposite
left to right
dress. Valentino
shoes. Tod’s
dress. Valentino
shoes. Tod’s

left to right
full look. Valentino
Ira wears
dress. Sportmax
shoes. Sergio Rossi
opposite
left to right
top. Moschino
top. Moschino

left to right
dress. Valentino
shoes. Tod’s
dress. Valentino
shoes. Tod’s
opposite
left to right
full look. Raxxy
full look. Raxxy

left to right
full look. Raxxy
full look. Raxxy
opposite
opposite
coat. Dries Van Noten

photography. Dino Golino
fashion. Melina Ferber + Rosario Torello
models. Ira Dodoka + Maria Dodoka
hair. Roberta Lupo
make up. Mariapia Saragnese
production assistant. Simon Cappi
location. Glamour Studio Milano

top. Acne Studios
skirt. JW Anderson
shoes. Dries Van Noten
bracelet. Uncommon Matters

See it all take shape in the urban sphere in this Schön! editorial captured in Tokyo by photographer Puzzleman Leung with fashion and creative direction by Anda Lavinia Stancu who styles Yutong in looks by Acne Studios, Dries Van Noten, Jane Fu and others. Hair by stylist Yuki Watanabe with make up by Koto.

full look. Jane Fu
shoes. Stylist’s Own
opposite
top. JW Anderson

dress. Biio
shoes. Dries Van Noten
tights. Falke and Uniqlo
headband. Lucila Safdie
opposite
jacket. Acne Studios
dress. Ilta Studio
shoes. Dries Van Noten

crop jacket + shirt dress. Jane Fu
shoes. Dries Van Noten
tights. Woldorf
opposite
full look. Jane Fu
shoes. Stylist’s Own

jacket. Acne Studios
dress. Ilta Studio
shoes. Dries Van Noten
opposite
top. JW Anderson
jeans. Haikure @haikure.studio
shoes. Dries Van Noten
charm. Yayoi Kusama

top. Acne Studios
skirt. JW Anderson
shoes. Dries Van Noten
bracelet. Uncommon Matters
opposite
dress. Biio
shoes. Dries Van Noten
tights. Falke and Uniqlo
headband. Lucila Safdie

photography. Puzzleman Leung
fashion + creative direction. Anda Lavinia Stancu
model. Yutong @ Donna Models JP
hair. Yuki Watanabe
make up. Koto
photography assistant. Yuzi
location. Tokyo, Japan