Shirt / Ben Sherman
Opposite
Margola wears
Coat / Rokit
Top / Baserange
Bra / Miss Crofton
Skirt / Marcelo Burlon County of Milan
Chaps / Ben Taverniti Unravel
Shoes / Dr. Martens
Shirt / Ben Sherman
Opposite
Margola wears
Coat / Rokit
Top / Baserange
Bra / Miss Crofton
Skirt / Marcelo Burlon County of Milan
Chaps / Ben Taverniti Unravel
Shoes / Dr. Martens
Credits
Stylist Celia Arias gives us a contemporary take on the era of The Mod in this Schön! 32 editorial with Dr. Martens, Stüssy and Underground. Arne Grugel shoots this editorial with the mundane urbanscape playing backdrop as models Isaac, Jordi, Roma and Margola create a raw and euphoric series. Discover the full editorial in Schön! 32.
Roma wears
Shirt / COS
Jordi wears
Hoodie / Champion
Jacket / Stüssy
Opposite
Jacket / Fred Perry
Shirt / Ben Sherman
Trousers / Liam Hodges
Briefs / Palm Angels
Boots / Underground
Cap / Stüssy
Rings / Murky
Roma wears
Shirt / COS
Jordi wears
Hoodie / Champion
Jacket / Stüssy
Opposite
Jacket / Fred Perry
Shirt / Ben Sherman
Trousers / Liam Hodges
Briefs / Palm Angels
Boots / Underground
Cap / Stüssy
Rings / Murky
Credits
Top / Ben Taverniti Unravel
Rings & chain / Underground
Opposite
Jacket / Dsquared2
Cap / Palm Angels
Top / Ben Taverniti Unravel
Rings & chain / Underground
Opposite
Jacket / Dsquared2
Cap / Palm Angels
Credits
This Schön! 32 editorial was produced by
Photography / Arne Grugel
Fashion / Celia Arias
Models / Isaac, Jordi,
Roma & Margola
Hair & Make Up / Pia Quin
Fashion Assistants / Freya Randle-Helgesson
& Marina Torrington
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
