pucci ss25 | the marmo campaign

When details matter, and daily poetry is concealed in barely there whispers, listening carefully is all the more important. With presence and observation, every tiniest detail can fill us with wonder. Bringing us this poetry in a much needed breath of air, Valentino’s Autumn 2025 campaign offers a much needed pause. Alessandro Michele doesn’t rely on spectacle, on the contrary, he offers a quiet reflection on the beauty of the ordinary – or rather a ‘policy of attention.’ 

With a personal letter titled The Poetics of Everyday, Michele’s approach feels more like an invitation to slow down than a campaign. “Re-enchanting the everyday, trying to inhabit it poetically is not an easy task,” he writes. “An anomaly is needed, a disruption in the frantic rush to do. We need to slow down and stop.”

With photography by Glen Luchford, the campaign leaves the drama behind and lingers on simple moments: a door left ajar, sunlight falling across an empty room, the quiet choreography of morning routines. The clothes aren’t staged as untouchable objects, but part of the world they move through – worn and lived in, inhabited, distilled, full of lived emotions, rather than simply being put on display.  

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There’s no rush, no storyline to follow. Just a fixed camera, and the sense that beauty often hides in plain sight. From a lavender heel balanced on a step to a parrot perched beside an embroidered jacket, each frame is stripped of predictability. The result feels unpolished, almost casual – and all the more intimate for it.  

With a wistful and romantic soundtrack by Paris’ very own Juliette Armanet – the track ‘Imaginer l’Amour’ drifts through these quiet scenes at the same pace as daily life, suggesting that luxury today isn’t about owning more, but about noticing what’s already there.  

Discover the collection here.

photography. Glen Luchford
words. Gennaro Costanzo

Vacheron Constantin doesn’t often look back — but when it does, it tends to do so with a steady hand. To mark 270 years in watchmaking, the Geneva-based Maison has introduced a line-up of releases that feel less like anniversary pieces and more like quiet statements on longevity.

The spotlight falls on two of its most enduring collections — Patrimony and Traditionnelle — each reissued in limited editions, complete with new dial signatures and subtle movement refinements. Small but deliberate changes include a Maltese cross-inspired motif, a ‘côte unique’ bridge finish, and a discreet anniversary emblem. In short: heritage, not history lesson.

Elsewhere, the Les Cabinotiers workshop continues to lean into complexity. The new Solaria Ultra-Grand Complication – La Première now holds the title of the most complicated wristwatch ever built, housing 41 complications inside a design that somehow still reads as classic Vacheron. The project, eight years in the making, folds together world-first astronomical functions, a Westminster chiming minute repeater, and 13 patent filings — all designed for connoisseurs who read their watches like novels.

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As for the city that shaped the Maison, Geneva gets its own tribute too. Les Cabinotiers marks the occasion with three single-piece editions honouring the Tour de l’Île, the medieval tower-turned-landmark that sits on an island in the Rhône, anchoring Vacheron Constantin’s past and present to the same riverbank where it began in 1755.

The anniversary line-up also includes the Traditionnelle Tourbillon Perpetual Calendar — a 127-piece platinum edition built around a new self-winding calibre — and the Traditionnelle Openface, which modernises the Maison’s retrograde display and skeletonised dials into three limited releases of 370 pieces each.

Some anniversaries chase attention. Vacheron Constantin’s quietly sharpened approach to its 270th is something else entirely: proof that refinement, like time, is never finished.

Discover all the collections here.

photography. Vacheron Constantin
words. Gennaro Costanzo

Dior made a bold statement at Paris Fashion Week with its Fall/Winter 2025 show, captivating audiences through an elaborate, theatrical set complete with a swooping prehistoric bird and a mannequin on a swing. Now, the French fashion house is taking that same spectacle eastward — to Japan. The presentation will be held at Kyoto’s historic Tō-ji Temple, a UNESCO World Heritage Site dating back to the year 796. Known for its iconic five-storey pagoda and tranquil gardens, the temple will serve as the dramatic backdrop where Dior’s creative director, Maria Grazia Chiuri, is set to unveil the collection. 

“Since the founding of the Maison, Christian Dior and his successors have fostered numerous ties with Japan,” explains Chiuri. “These include collaborations with local manufacturers and commercial partners, such as department stores, with the first Dior boutique in Japan being opened in 1971 in the Ginza district of Tokyo. This led to the various presentations of Dior collections in Japan throughout the years. The same year, in fact, Dior collections were presented in Tokyo, at the New Otani, in Osaka and in Geihinkan. In the archives of Dior Heritage, a series of photographs from 1971 reveals the fruitful creative dialog between the designs of Marc Bohan and contemporary Japanese theater during a performance in Tokyo. I am so excited for the presentation of the @dior Fall 2025 collection in Kyoto, renewing the long historical ties of the Maison with Japan.”

Watch the livestream on Schön! at 12:30pm (CET).