Christos Karantzolas‘s photography melds feminine and masculine in this Schön! online editorial. Fashion by Sasha Troshchynska sees models West Dakota & Joe Winscom in a bejewelled range of Dsquared2 and Marchesa garments, disrupted with the odd Nike sock or Calvin Klein brief. A juxtaposition of bleach blonde and brunette hair by Menelaos Alevras, seamlessly combines with ethereal undertones, from the make-up of Robin Schoen.
Shirt / Dsquared2
Briefs / Calvin Klein
Socks / Nike
Shirt / Dsquared2
Briefs / Calvin Klein
Socks / Nike
Credits
Skirt / 3.1 Phillip Lim
Socks / Nike
Opposite
Full look / Adam Selman
Skirt / 3.1 Phillip Lim
Socks / Nike
Opposite
Full look / Adam Selman
Credits
Top & skirt / Issey Miyake
Top & skirt / Issey Miyake
Credits
Top / Issey Miyake
Opposite
Dress / Marchesa
Shoes / Jimmy Choo
Top / Issey Miyake
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Dress / Marchesa
Shoes / Jimmy Choo
Credits
Dress / Marchesa
Dress / Marchesa
Credits
Skirt & jacket / Dsquared2
Briefs / Calvin Klein
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Jacket / Dsquared2
Trousers / Nicholas K
Skirt & jacket / Dsquared2
Briefs / Calvin Klein
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Jacket / Dsquared2
Trousers / Nicholas K
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
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full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
