This holiday season, Loewe Perfumes unveils a collection that merges exquisite craftsmanship with a touch of imagination. Now available, the Holidays Collection brings together scent, art, and storytelling in a campaign inspired by dreamlike landscapes, created in collaboration with Kyoto-based ceramicists Suna Fujita.
From deep oceans to starry skies, the collection’s playful visuals capture the magic of the season. The “Botanical Rainbow” scents take centre stage in whimsical settings — “Loewe Solo Ella” and “Loewe Esencia EDP” are placed among oversized carrots, while “Aire Sutileza” perches atop a larger-than-life dandelion. The Loewe Elixirs, known for their rich concentration of essential oils, are framed by celestial backdrops, while the newest additions to the Un Paseo por Madrid series, “Prado” and “Doré,” are paired with intricate ocean-inspired motifs.
A highlight of the collection is the collaboration with Lladró, the iconic porcelain artisans. Limited-edition bottles of “Loewe Earth EDP,” “Loewe 001 Woman EDP,” and “Loewe Agua Drop EDP” feature delicate, hand-painted porcelain flower caps that elevate these fragrances into true collector’s pieces.
Loewe’s commitment to sensory delight extends to the home, with the “Textura” candle collection — scents like Mimosa, Tuberose, and Dendrochilum Orchid — accompanying favourites like Orange Blossom and Incense candles. Complementing these are aromatic wax candleholders and Tomato Leaves liquid soap, each designed to bring warmth and character to every space.
The Holiday Collection is available in stores and online at perfumesloewe.com
photography. Loewe
words. Gennaro Costanzo
