huatong wears
trousers. C+plus SERIES
yanguo wears
underwear. The blender
yueyue wears
underwear. The blender
stockings. Stylist’s own
necklace. Monster Harmony
huatong wears
trousers. C+plus SERIES
yanguo wears
underwear. The blender
yueyue wears
underwear. The blender
stockings. Stylist’s own
necklace. Monster Harmony
Credits
Take in a bit of summer nostalgia in this Schön! online editorial photographed by Chun Chen. Our team of models wear selections from C+plus SERIES, The blender, Monster Harmony and others styled by The Recom Storm. Hair for the editorial is by Gu Zixin and make up is by LITIANLI. The piece was produced by Estelle.
full look. PANN
full look. PANN
Credits
underwear. The blender
underwear. The blender
Credits
trousers. faxcopyexpress
trousers. faxcopyexpress
Credits
bodysuit + oversleeve. RUI
opposite
bodysuit. RUI
bodysuit + oversleeve. RUI
opposite
bodysuit. RUI
Credits
huatong wears.
bodysuit. RUI
yanguo wears.
underwear. The blender
huatong wears.
bodysuit. RUI
yanguo wears.
underwear. The blender
Credits
huatong wears
trousers. C+plus SERIES
xinmeng wears
swimwear. Stylist’s own
yueyue wears
necklace. Monster Harmony
underwear. The blender
stockings. Stylist’s own
huatong wears
trousers. C+plus SERIES
xinmeng wears
swimwear. Stylist’s own
yueyue wears
necklace. Monster Harmony
underwear. The blender
stockings. Stylist’s own
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
