
On the geographical playing field of art history, Vienna stands out as a hotbed of artistic innovation. It’s therefore unsurprising that an art fair celebrating creative advancement is being hosted across in the city’s MARX HALLE cultural centre. From March 21 to 23, thousands of contemporary art enthusiasts will attend SPARK Art Fair Vienna. They will be greeted by a variety of solo presentations that will quite literally project artists onto the world stage. For the fair’s fourth edition, artistic directors Jan Gustav Fiedler and Walter Seidl are focusing on both up-and-coming talents and established artists: ‘Our democratic exhibition layout, with equal stand space for everyone, not only promotes equal opportunities, but also gives visitors the opportunity to engage more deeply with the works on display.’
The fair is set to be an exciting pedestal for contemporary art. Its global spectrum of creative mediums will range from painting and photography to innovative and interactive mixed-media exhibitions. As you’d expect, its accompanying programme will include a range of inspiring talks from digital advancement to issues concerning the art market. This year’s fair is all about the interplay between tradition and the future, artists and the public, and people and technology. Underscored by the byline: ‘Contemporary Art, Digital Innovation and Creative Diversity’, organisers are pulling no punches when it comes to its selection of exhibiting galleries and practitioners.

In the arena are ninety international galleries from five different continents. Renowned names such as Nächst St. Stephan, Krinzinger, Lombardi-Kargl (Vienna), Konrad Fischer (Berlin/Düsseldorf), Dirimart (Istanbul), 1 Mira Madrid (Madrid) and Fonti (Naples) will be among those in attendance. Their artists range from established greats such as Lois Weinberger, to feminist pioneer Sanja Iveković, and Gregor Schneider, winner of the Golden Lion at the 49th Art Biennale in Venice. Up-and-coming talents such as Vera Klimentyeva, Lunita-July Dorn and Laura Killer will also make an appearance.
As part of SPARK Art Fair’s commitment to digital innovation, the fair will host the Smartphone Orchestra. A unique immersive experience that transforms participants’ smartphones into a unified musical instrument. Organisers have taken this one step further by also partnering with BMW Group Niederlassung Wien for the second time. Bridging the borderlands between art and mobility, the Group will unveil its legendary Art Car, a dynamic contemporary automobile conceived in collaboration with pioneering artists. This synergy between movement and creativity, will sit alongside a series of exclusive events at the MAK. Welcoming new perspectives on the evolving relationship between design, and artistic experimentation.
To round off the event’s scintillating program, organisers have taken over the historic? Viennese Globe Theatre for its production of live performances, video art and talks by discussion panels. Artists, curators and art experts from all over the world will debate topical issues in contemporary art, such as the increasing importance of artificial intelligence in the art world. All talks at the Globe Theatre are free of charge, enabling a much wider audience to enjoy these lively debates and presentations.

SPARK Art Fair Vienna is running from March 21 to 23. You can learn more about the event and purchase tickets here.
words. Raegan Rubin