top. Citizens of Humanity
shorts + chaps. Redux Ritual
shoes. Giuseppe Zanotti
hat. Gladys Tamez
earrings + bracelets. Alexis Bittar
top. Citizens of Humanity
shorts + chaps. Redux Ritual
shoes. Giuseppe Zanotti
hat. Gladys Tamez
earrings + bracelets. Alexis Bittar
Credits
Model Kye Howell embraces her inner country girl in this exclusive Schön! online editorial. Wandering carelessly from dawn ‘till dusk, see her dominate each frame in styles of leather and denim, featuring Brian Lichtenberg, Alexis Bittar and Giuseppe Zanotti, styled by Jessica Loria. With dewy make up by Daniele Piersons and hair by Makiko Nara, lose yourself in a place where fashion meets distant horizons, captured by photographer Meg Young
top. COS
trousers. Brian Lichtenburg
shoes. Giuseppe Zanotti
earrings + bracelets. Alexis Bittar
gloves. Allstate Leather
opposite
top. Citizens of Humanity
trousers. AMEN
shoes. Via Spiga
belt. The Kooples
top. COS
trousers. Brian Lichtenburg
shoes. Giuseppe Zanotti
earrings + bracelets. Alexis Bittar
gloves. Allstate Leather
opposite
top. Citizens of Humanity
trousers. AMEN
shoes. Via Spiga
belt. The Kooples
Credits
top. Citizens of Humanity
trousers. AMEN
shoes. Via Spiga
belt. The Kooples
opposite
top. Toga
shorts. AMEN
shoes. Via Spiga
hat. Gladys Tamez
bracelets. Alexis Bittar
top. Citizens of Humanity
trousers. AMEN
shoes. Via Spiga
belt. The Kooples
opposite
top. Toga
shorts. AMEN
shoes. Via Spiga
hat. Gladys Tamez
bracelets. Alexis Bittar
Credits
top. Toga
shorts. AMEN
shoes. Via Spiga
hat. Gladys Tamez
bracelets. Alexis Bittar
top. Toga
shorts. AMEN
shoes. Via Spiga
hat. Gladys Tamez
bracelets. Alexis Bittar
Credits
top. Redux Ritual
trousers. Zadig & Voltaire
shoes. Via Spiga
top. Redux Ritual
trousers. Zadig & Voltaire
shoes. Via Spiga
Credits
jacket. Citizens of Humanity
shorts. Allstate Leather
shoes. Balenciaga
hat. Gladys Tamez
jacket. Citizens of Humanity
shorts. Allstate Leather
shoes. Balenciaga
hat. Gladys Tamez
Credits
jacket. Citizens of Humanity
shorts. Allstate Leather
shoes. Balenciaga
hat. Gladys Tamez
opposite
top. EraKart
trousers. Redux Ritual
shoes. Via Spiga
hat. Gladys Tamez
belt. Jivomir Domoustchiev
earrings. Alexis Bittar
jacket. Citizens of Humanity
shorts. Allstate Leather
shoes. Balenciaga
hat. Gladys Tamez
opposite
top. EraKart
trousers. Redux Ritual
shoes. Via Spiga
hat. Gladys Tamez
belt. Jivomir Domoustchiev
earrings. Alexis Bittar
Credits
top. EraKart
trousers. Redux Ritual
shoes. Via Spiga
hat. Gladys Tamez
belt. Jivomir Domoustchiev
earrings. Alexis Bittar
top. EraKart
trousers. Redux Ritual
shoes. Via Spiga
hat. Gladys Tamez
belt. Jivomir Domoustchiev
earrings. Alexis Bittar
Credits
vest. Saint Laurent
shoes. Giuseppe Zanotti
dress. AMEN
hat. Gladys Tamez
vest. Saint Laurent
shoes. Giuseppe Zanotti
dress. AMEN
hat. Gladys Tamez
Credits
bra. Kiki De Montparnasse
trousers. Allstate Leather
shoes. Via Spiga
belt. MUGLER
bra. Kiki De Montparnasse
trousers. Allstate Leather
shoes. Via Spiga
belt. MUGLER
Credits
bra. Kiki De Montparnasse
trousers. Allstate Leather
shoes. Via Spiga
belt. MUGLER
bra. Kiki De Montparnasse
trousers. Allstate Leather
shoes. Via Spiga
belt. MUGLER
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.