We’re waiting on the world in hazy colour for this Schön! online editorial photographed by the team of Mark Williams and Sara Hirakawa. Model Nisaa Pouncey wears selections from Acne Studios, Isabel Marant Etoile, Givenchy and others styled by Sara Hirakawa. Hair for the editorial is by Makiko Nara and make up is by Tamah K.
full look. Acne Studios
full look. Acne Studios
Credits
full look. Acne Studios
opposite
bag. Acne Studios
full look. Acne Studios
opposite
bag. Acne Studios
Credits
full look. Isabel Marant Etoile
full look. Isabel Marant Etoile
Credits
full look. Acne Studios
opposite
bag. Acne Studios
full look. Acne Studios
opposite
bag. Acne Studios
Credits
jacket + top. Isabel Marant Etoile
sunglasses. JW Anderson x Persol
opposite
above
boots. Acne Studios
below
jacket + top. Isabel Marant Etoile
skirt. Givenchy
high tops. Saint Laurent
jacket + top. Isabel Marant Etoile
sunglasses. JW Anderson x Persol
opposite
above
boots. Acne Studios
below
jacket + top. Isabel Marant Etoile
skirt. Givenchy
high tops. Saint Laurent
Arlette is bejewelled from head to toe in pieces by Celine, Beauregard, Claudia Pink, Louis Vuitton and others styled by Enrica Miller with photography for the editorial by Sonya Mazuryk. Hair for the editorial is by stylist Lachlan Wignall and make up by artist Oksana Cherepania.
dress. Critter
necklace. The Royal Mint
pendant. Alexander McQueen
opposite
dress + belt. Louis Vuitton
earrings. YSSO
rings. Skydiamond + Astley Clarke
dress. Critter
necklace. The Royal Mint
pendant. Alexander McQueen
opposite
dress + belt. Louis Vuitton
earrings. YSSO
rings. Skydiamond + Astley Clarke
jacket + shirt. Marques Almeida
eyewear. Celine
earrings. Swarovski
choker. Guess
opposite
coat + earrings. Celine
hat. Stephen Jones
ring. YSSO
jacket + shirt. Marques Almeida
eyewear. Celine
earrings. Swarovski
choker. Guess
opposite
coat + earrings. Celine
hat. Stephen Jones
ring. YSSO
Credits
left to right
dress. Erbold Erdenebat
ring + clutch. Alexander McQueen
dress. Erbold Erdenebat
earrings + ring. Alexander McQueen
opposite
top. Louis Vuitton
hat. Stephen Jones
eyewear. Max Mara
necklaces. Sonya Petroff, Guess + Tilly Sveea
left to right
dress. Erbold Erdenebat
ring + clutch. Alexander McQueen
dress. Erbold Erdenebat
earrings + ring. Alexander McQueen
opposite
top. Louis Vuitton
hat. Stephen Jones
eyewear. Max Mara
necklaces. Sonya Petroff, Guess + Tilly Sveea
hooded dress. Han Kjøbenhavn
opposite
top. Nicklas Skovgaard
hooded dress. Han Kjøbenhavn
opposite
top. Nicklas Skovgaard
Credits
Slip into the darkest corridor with model Haddy Ceesay in this Schön! editorial which is art directed by Elvira Panic and photographed by Ida Fiskaa. Styling for the editorial is by Maria Fuhre who dresses Ceesay in looks by Han Kjøbenhavn, Saint Laurent, Samsøe Samsøe and others, with hair by stylist Natalie Beckford and make up by artist Charlotte Wold.
leather set. Samsøe Samsøe
boots. Vagabond
leather set. Samsøe Samsøe
boots. Vagabond
Credits
earrings. Tom Wood Project
opposite
sculptural dress. Josephine Brøgger Mathiesen
gold hoops with diamonds. Dulong
earrings. Tom Wood Project
opposite
sculptural dress. Josephine Brøgger Mathiesen
gold hoops with diamonds. Dulong
The project reimagines the traditional dynamics of editorial fashion, offering a bold and dreamlike interpretation of the “pull letter” concept. The process of sourcing garments from brands is often a delicate dance of negotiation, where access is never guaranteed, and even the most coveted pull letter cannot always unlock the desired pieces. This editorial dares to blur the lines between reality and illusion, replacing physical garments with hyper-realistic printed replicas—transforming fashion into an exquisite mirage.
Freed from the constraints of availability and brand permissions, this visionary approach opens the door to limitless creativity, where style exists untethered from logistics. Each meticulously crafted print is seamlessly woven into styled scenes, playing with perception and elevating fashion to the realm of the surreal. Against a backdrop of towering boxes, scattered paperwork, and the quiet chaos of a stylist’s world, the editorial captures the unseen labor behind fashion’s polished façade.
At its core, this project is an invitation—to rethink access in fashion, to challenge the industry’s rigid structures, and to explore the boundless nature of creativity when imagination leads the way. Featuring photography by Ragazzi Nei Paraggi, set design by Jessica Zorzin and Beatrice Bonetto, with fashion by Giulia Lombardi who styles model Estefanía Thaler Op de Beec in looks by Miu Miu, Loewe, Marni and others, with make up by Clarissa Carbone.