change over

Jacket / Carven Pullover / Pallas Pyjama / Raphaella Riboud Socks / Falke Shoes / Allude Bag /Yazbukey Green bag / Moynat Sunglasses / Vintage Miu Miu Opposite Pullover / Kenzo Top / Coperni Belt / Ground Zero Fan / Inge Jacobsen X Duvelleroy Trousers / Pallas Boots / Robert Cleridge Silver bag / Isaac Reina Newspaper bag / Yazbukey

Jacket / Carven
Pullover / Pallas
Pyjama / Raphäella Riboud
Socks / Falke
Shoes / Allude
Bag / Yazbukey
Green bag / Moynat
Sunglasses / Vintage Miu Miu
Opposite
Pullover / Kenzo
Top / Coperni
Belt / Ground Zero
Fan / Inge Jacobsen X Duvelleroy
Trousers / Pallas
Boots / Robert Cleridge
Silver bag / Isaac Reina
Newspaper bag / Yazbukey

Credits

Photographer Anthony Arquier drives us out to LA suburbs in this Schön! online editorial. Stylist Gemma Bedini dresses model Nora Vai in alluring Kenzo, Anne Sofie Madsen and Vivienne Westwood for the occasion.

Shirt / Lutz Huelle Gold top / Manish Arora Black top / MM6 Maison Margiela Trousers / Anne Sofie Madsen Shoes / Tsumori Chisato Opposite Shirt / Raphaella Riboud Faux fur / Lutz Huelle Shoulder top (used as skirt) / Manish Arora Green skirt / Allude Shoes / Carven Bag / Isaac Reina Headpiece / House of Flora Belt / Ground Zero

Shirt / Lutz Huelle
Gold top / Manish Arora
Black top / MM6 Maison Margiela
Trousers / Anne Sofie Madsen
Shoes / Tsumori Chisato
Opposite
Shirt / Raphäella Riboud
Faux fur / Lutz Huelle
Shoulder top (used as skirt) / Manish Arora
Green skirt / Allude
Shoes / Carven
Bag / Isaac Reina
Headpiece / House of Flora
Belt / Ground Zero

Credits

Coat / Ellery
Dress / Allude
Opposite
Top & belt / Anne Sofie Madsen
Flower skirt / Carven
Cashemere skirt / Allude
Shoes / Amelie Pichard
Bag / Isaac Reina
Socks / Falke
Earrings / Helena Zubeldia

Credits

Cardigan & scarf / Vivienne Westwood
Top & belt / Anne Sofie Madsen
White bag / Onar
Bracelet bag / Perrin
Trousers / Kenzo
Shoes / Amelie Pichard
Opposite
Dress / Tsumori Chisato
Vest / RVDK
Bracelet / Viveka Bergstram
Top (used as belt) / Ground Zero
Bag / Issey Miyake

Credits

Photography / Anthony Arquier
Styling / Gemma Bedini
Model / Nora Vai @ Muse NYC
Hair / Rimi Ura
Make-Up / Cyril Laine

Discover the latest issue of Schön!.
Now available in print, as an ebook, online and on any mobile device.

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shedding skin

shirt + skirt. COS
opposite
dress. Sudi Etuz

Credits

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

Credits

full look. Burberry
opposite
dress. Sudi Etuz

Credits

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

Credits

full look. Burberry
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

Credits

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

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h&m | magda butrym

H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.

Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.

The collection will be available online at hm.com and in selected stores from April 24, 2025.

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the silent parade

jacket + skirt. Evelina
shoes. Lea Swarovski

Credits

Join the silent parade in this Schön! visual captured by Lorenzo Marzi with fashion by Alda Cleofe Sterli who styles models Tess Noreen Grootjen, Arek John and Siyan Guo. Hair by stylist Dominique Ascione and make up by Rossella Pastore with set design by Bianca Girardi.

top. The Row
dress on top. Mayali Studio
dress underneath. Rizpoli
shoes. Jil Sander
opposite
dress. Giulia Mauro

Credits

left to right
Arek wears
jacket. Francesco Fiorini
dress. Jil Sander
shoes. Bottega Veneta
Siyan wears
shirt. Lemaire
skirt. Fax Copy Express
shoes. Jimmy Choo
opposite
dress. Evelina
shoes. Hereu
ruffs. Hardcore Circus

Credits

hat. Ilariusss

Credits

jacket + skirt. Evelina
opposite
dress. Sportmax
hat. Ilariusss

Credits

left to right
Siyan wears
full look. Del Core
Tess wears
dress. Mayali Studio

Credits

top. Recto
trousers + shoes. Hardcore Circus
bracelet. Arianna Fabiano
opposite
jacket. Evelina

Credits

dress. Jordan Luca
crinoline. Lorenzo Seghezzi

Credits

left to right
Arek wears
blazer, shirt + skirt. Arthur Arbesser
Siyan wears
dress + trousers. Giulia Mauro
shoes. Ann Demeulemeester
Tess wears
body. Maria Gringeri
ruffs + socks. Hardcore Circus