bike girls

Photographer Fulvio Maiani and Stefano Jesi Ferrari have teamed up with Il Biciaio to create an exclusive Schön! online editorial that rides across the traditional borders of fashion. Harnessing the power of movement, the motion filled images depict bikes by BMX, Vincenzo Arlati and Zaskar 100 as the must-have accessory for the powerful modern woman. 

Stylist Emanuela Fontana finds a middle ground between sportswear and streetwear, adding a touch of glamour in the process. Casualwear by Levi’s and American Apparel are accessorised with Retrosuperfuture eyewear, ensuring that models Celeste and Felicity do anything but blend in at the skate park. Leeny sets pulses racing in a cleavage-bearing sweater by Assos, completed with loose denim overalls as her bike spins in the background. In the next shot, Dior sunglasses add an injection of glamour into morning commute, as her clothes ripple in the wind.

Model Brittany is transformed into a futuristic superhero, whose bicycle is the ride of choice, while her JessicaChoay skirt billows behind her. Beachwear by ACK brings the triathlon into the fashion arena, and daring clothing and gold accessories by Moschino create a moment of fashion theatre. Finally, a Daizy Shely fur coat offsets street style with costume-like vintage glamour.