
A by Adina, the premium Australian lifestyle hotel brand, makes its first foray into Europe with a striking location in Vienna’s Danubeflats tower. For the interior concept of this debut, BWM Designers & Architects were brought on board, tasked with designing both the private and communal spaces. Drawing inspiration from Australia’s vast, untouched wilderness, the result is a sophisticated blend of open-plan, light-filled spaces enriched with earthy tones and organic textures. This design approach captures the relaxed essence of Australia while paying homage to the timeless elegance of Vienna.
Situated directly along the Danube, the new Danubeflats tower dedicates its first five floors to A by Adina. The first four floors accommodate 120 studios and apartments, while the fifth serves as a shared communal zone. Following a competitive pitch process, BWM was commissioned to oversee the design of both the private living units and the public areas, including the reception and lounge.
The design’s core concept is a harmonious fusion of Australian and Austrian influences—uniting the raw beauty and laid-back charm of Down Under with Vienna’s refined architectural character. As Erich Bernard, founder and managing partner at BWM Designers & Architects, explains, “The open, light-filled spaces, warm colour scheme, organic textures and carefully chosen materials that reflect the essence of nature – all these things help create an inviting, cosy atmosphere.”

Taking full advantage of the building’s location, the fifth-floor reception is designed to let the view steal the spotlight. A freestanding reception desk crafted from lacquered wood and natural stone serves as the focal point, complemented by custom cabinetry in the background. This seamlessly leads into a 50-seat lounge area that functions like an extended living room—ideal for working, relaxing, meeting, or socialising at any time of day.
Floor-to-ceiling windows wrap the space, making the panorama a key design element. “The open ceiling enhances the relaxed atmosphere, and the strategically placed mirrored surfaces allow guests to enjoy the view of Vienna even while facing away from the window,” notes Michèle Donatsch, project manager at BWM.
The interior palette is grounded in soft, earthy tones—muted greens, light woods, and herringbone parquet lend warmth and comfort. Accents in tombac, a brushed copper alloy, add subtle elegance throughout. In the bar area, a change in flooring to natural stone marks the shift in function, while the bar itself features a mix of materials: stone construction, a copper base, and ribbed glass detail. Adjacent to it, a communal table is designed with built-in lighting, outlets, and bar stools for added functionality.
Lounge seating adheres to the organic colour scheme, with plush benches that double as space dividers. Tables are made from a mix of natural wood and stone, while a 31m² terrace provides a green outdoor oasis for guests to enjoy.

Australian identity is further reinforced through artwork by Indigenous artist Doreen Chapman. Meanwhile, the bathrooms, accessed near the entrance, feature deep green tiles that evoke a serene, spa-like atmosphere. Each unit, which ranges from compact 23m² studios to spacious two-bedroom apartments up to 96m², is uniquely laid out, thanks to the building’s distinct architecture. However, all are outward-facing, offering floor-to-ceiling views of Vienna’s skyline.
Notably, the design departs from convention by placing the kitchen—not the bed—at the heart of the layout. Positioned at the entrance, the kitchen is fully equipped with a microwave, oven, and a stone backsplash. Oak cabinetry and a black worktop integrate seamlessly into a built-in desk. A cozy bench flows from the kitchen area, complete with built-in shelving and ambient lighting. Custom wallpapers and rugs in warm, natural tones heighten the welcoming feel of the space. The upholstered headboard extends naturally from the bench’s backrest, creating a tranquil sleeping nook in calming shades of green. Floating bedside tables and individual reading lights complete the intimate setting.
Through the expert lens of BWM Designers & Architects, the brand’s Australian identity finds a natural home in Vienna. This project doubles as a design showcase and an exploration into Australians’ lived experience shaped by warmth, light, texture, and a beautiful view.










